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Tag: ‘reputation management’

DIY SEO: Create Your Own Keyword Tracking Master Feed

Posted Dec 3 2009 by in Online Marketing with Comments Off

There are plenty of tools that help you track a keyword mentions either for reputation management or for keyword research. But you know what, if you want something done well, you better do it yourself. So here’s a quick tutorial on creating your own keyword tracking master feed: Step One: Collect the Sources For this experimental …

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10 Proven Applications For Social Media

Posted Nov 6 2009 by in Online Marketing with Comments Off

Tenured digital marketing professionals have been applying social media for end business and marketing objectives for years. But what is clearly valuable to some is still a mystery to many. Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing …

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Google Endorses Reputation Management, Says Stop Asking Them To Remove Content

Posted Oct 19 2009 by in Online Marketing with Comments Off

Google already offers PPC advice and SEO advice. And now, with “Googling yourself” becoming a common part of the language, Google’s now offering reputation managament advice, too. The actual advice is basic, to say the least: Create a Google Profile. Ask happy customers to review your business online. Publish positive content about yourself. But it’s …

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