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Tag: ‘marketer’

What is Viral Marketing?

When someone asks that question I assume I must start at the beginning. The word “viral” comes from virus. Most of us know what that is. OK… so Dictionary.com defines viral as: of, pertaining to, or caused by a virus. So, now that you know what viral is, let’s apply it to marketing. Specifically Internet …

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4 Ways Budgets Get Off Track & Tips For Fixing Pacing

Pacing may be the most important task for the search marketer. Ending an account overspent means you might have blown through money the client just doesn’t have and you could be on the hook for the difference. Ending a campaign under budget can be worse based on the missed opportunity. I remember …….

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