Search marketers know that if the title of the ad matches the searchers keyword query, they stand a good chance of getting the click. This mirroring strategy works for obvious reasons. The visitor already has a psychological attachment to the phrase – after all, they typed it in! Making Sure You Get The Click A …
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Four Ways to Be More Interesting
I’d like you to stop and think about something for a second. Try to remember the last time you visited a site that had good, solid content but read like a technical manual. I’m talking factual and helpful, but not terribly compelling. Maybe you wanted to know how to gap your spark plugs. You searched, …
