Microsite

Looking to develop a microsite to enhance your business? Microsites are great alternatives to your main corporate sites.

What is a Microsite?

A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website

We at Internet Success Hub are experts in creating and customizing microsites that will get you results. We recommend the WordPress CMS platform due to it’s ease of use, availability of plugins, SEO friendly architecture and it’s great ability to leverage on social media marketing to increase traffic & exposure to your microsite.

Advantages of a Microsite

• It will show up on search engines as being more specific
• Customers don’t want to find a page that gives one sentence about everything; they want to find a whole page about the topic they are interested in.
• Focused, high impact sites useful for advertising an event, launching a campaign or in promoting a brand. Normally built around – One Campaign, One Brand or One Product Line
• Actionable results – Microsites drive action. Lead generation, information requests or orders can be generated with a microsite.
• Continuous promotion – As content is still the king on web. Once you create online content, it takes on a life of its own. Sure it needs to be updated, but now you have a promotion that can generate a continuous stream of new business.
• Customized – A chance to promote your business with your own personalized design, choice.
• Optimized for Conversion
• Customer Focused – your microsite can serve as your online newsletter to keep in touch with your clients & prospects.
  “A good microsite can be your most passionate sales rep, working 24 hours a day.”

Microsite & Blog customization for SEO and Social Media

Plugins installed and their benefits

1. SEO Pack
   • Optimizes meta tags
   • Optimizes permalink (URL structure) of your blog posts to make it search-engine friendly
2. Tags
   • Allows customization of tags to post
   • Tags are widely used by social bookmarking tools to identify what your blog post is about
   • Readers know what to focus on your blog based on the tags & tag-cloud popularity and can search your blog using tags
3. Ping Optimizer
   • Notifies ping servers whenever you update your blog
   • Ping servers tell the search engine spiders to visit your blog and update their search engine index
   • Control excessive pinging so that you do not get banned from the search engines
   • We will install the list of the top 100 ping servers in the world as a value added service
4. Social Bookmarking
   • Allows readers to bookmark your blog posts in their favourite social bookmarking websites
   • Social bookmarking sites will drive a lot of traffic to your blog
   • Instantly spread your blog posts/content across the entire online world through social bookmarking, or let your readers do it for you automatically
   • Social bookmarking sites provide valuable backlinks to your blog, helping it rank well in the search engines for targeted keywords
5. Related Posts
   • Allows readers to see what other related posts are on your blog after reading the current blog post
   • Helps improve ‘stickyness’ of blog and gets people to stay on your blog longer and read more posts
6. Google Sitemap generator
   • Automatically creates a Sitemap of your blog and sends it to Google for notification, so it quickly indexes new pages on your blog
   • Sitemap is automatically updated whenever you update your blog
7. Poster Periodic
   • Allows you to upload lots of articles/content to your blog at once and schedule a time to post it in the future
   • Saves you from having to log into your blog every time you want to post content
   • Allows you to ‘set and forget’ so that your blog will constantly be posting fresh content in the future even when you are away on holiday
8. RSS feeds aggregator
   • Allows you to select RSS feeds based on topics of your interest
   • RSS feeds will display the source content on your blog so that you do NOT have to do any writing
   • Customize the RSS feeds content that is displayed on your blog and put yourself as the expert author
   • You have full control of each RSS feed before it gets posted on your blog. Edit/delete the RSS feed content whenever you want
9. RSS feeds submitter
   • Takes the RSS feeds created from your blog articles and automatically submits them to the top 30 RSS distribution services
   • RSS feeds containing your blog’s content gets syndicated across hundreds to thousands of web portals, giving you a huge source of traffic and backlinks to your blog
10. Forms & Newsletter
    • Allows readers to subscribe to your blog to automatically and be notified of the latest content published
    • Allows you to capture a database of user’s details, such as names & email addresses, so you can send out EDM’s to a targeted and responsive audience who have already opted-in to receive communication from you.

Also included is a half-day (4hr) one-on-one training session to ensure you are 100% comfortable in maintaining and building on to your microsite. We will teach you the basics of SEO and social media marketing, how to drive traffic to your microsite and make it a revenue generator for you!

Download all the above points in pdf

Questions & Comments?