Posted by Laura Lippay Music selection to enjoy while reading this post: Love Me Two Times by The Doors Quick – who am I describing with these sentiments: great, awesome, interesting, cool, better than Facebook, annoying, boring, stupid… You got it (and of course the title of the post probbbbably gave it away) – Google …
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An Experiment in Boosting Google Rankings w/ Search Volume
Posted by randfish To say I was bowled over when Martin MacDonald of OMD showed the results of his testing on query volume influencing rankings (not just auto-suggest, but actual positions) would be an understatement. Anyone who saw me listening to him at Mozcon knows I was flabbergasted. But, as is typical in the SEO …
Announcing: The Complete Google Algo History
Posted by Dr. Pete Okay, deep breath. I AM SUPER EXCITED… Sorry, let’s try again *breathes into bag*. I am very excited to announce SEOmoz’s first “living document”, a complete history of named Google algorithm changes, from “Boston” in 2003 to Panda 2.3 (or whatever the kids are calling it these days). Why don’t you …
Discovering Brand Advocates (Link Building Tip)
Posted by Kate Morris There are a number of posts over the last few years that are described as "head smacking tips" or "so easy it should be illegal." My head smacking tip to start this week is simple: If you have users that register for anything on your site (newsletter, profiles, orders), ask them if …
Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names
Posted by Stephen This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This is a step by step guide to setting up Brand …
Tactics for Early Adopter Marketers on Google Plus – Whiteboard Friday
Posted by Aaron Wheeler Roger Mozbot invited you to join him on Google+! Well, he would, if he had an account. Unlike the rest of us, he’s waiting until it comes out of beta, a wise decision considering some of the problems the social network has faced in the past weeks. On the other hand, …
Link Building for Ecommerce Sites – Targeting the Right Anchor Text
Posted by Geoff Kenyon While search volume data can help you make more informed decisions when choosing keywords for link building campaigns, it is important to be driving traffic through terms that not only bring in more traffic but convert well. Targeting anchor text phrases that have above average conversion rates will provide a higher …
Putting the "Customer" Back in Acquisition
Posted by JoannaLord I hope you all don’t mind me straying from the usual a bit here today. Instead of a specifically SEO-related post, I instead want to tackle a related science, the art of "acquiring" and what that means in marketing. The Problem – An Outdated Approach Not too long ago, acquisition simply meant …
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