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Eye-Tracking Google SERPs – 5 Tales of Pizza

Posted by Dr. Pete A while back, we got an offer we couldn’t refuse. The good folks at Mirametrix asked if we were interested in custom eye-tracking data (which traditionally costs a small fortune) for any Google searches. Um, does Matt Cutts like cats? Since I once worked down the hall from an eye-tracking lab, …

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New SEO Reports in Google Analytics Now Here

Posted by Cyrus Shepard This week we noticed a new feature in our Google Analytics account – a  set of reports called “Search Engine Optimization.” Google announced that these reports are out of beta and now available to all users. Is Google really going to help us with our SEO? The reports are found in …

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The Best SEO, Social + Content Strategy: Thought Leadership

Posted by randfish I’m constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day. It usually goes something along the lines of: Other Person: It’s easy to be a thought leader in the fields you just showed, but …

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SEO for the iPad

Posted by PhilNottingham When the iPad first came out, like many people, I didn’t really get it. My initial thoughts were something along the lines of "Steve… what the hell?! You’ve produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering …

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Title Tags – Is 70 Characters the Best Practice? – Whiteboard Friday

Posted by Aaron Wheeler It’s often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That’s pretty pithy considering that the title also includes your site …

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Using Social Media to Get Ahead of Search Demand

Posted by iPullRank Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas …

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Accidental Noindexation Recovery Strategy and Results

Posted by chadburgess This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. "I know before the cards are even turned over…" – Mike …

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Conquer Link Directory Best Practices for SEO

Posted by Cyrus Shepard Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and Social. Wait, aren’t link directories dead? The practice of obtaining links from online directories …

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How Google Analytics Is Impacting Business

In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0. Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today. He explains how your social media activity influences the behavior of your business audience to help you improve your results. Be sure …

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How to Use Secret Facebook Groups to Enhance Your Business

One of the most underutilized features of Facebook for businesses is the Secret Group. A Secret Group is easy to create and manage, and it is perfect for small-group interaction. Keep reading to discover powerful ways these groups could help your business. Facebook originally created Secret Groups for people to have small, intimate interactions with …

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Does Facebook Fan-Gating Hurt Facebook Engagement?

Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea? What is Fan-Gating? Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown …

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Are You Disclosing? What You Need to Know about FTC Rules and Social Media

Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you’ve been compliant? Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media. Some background… Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation. Nearly 2 …

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