All businesses are being forced to go social. Are you facing internal conflict behind the firewall? This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers. Nor will I say that it’s time for your business to “join the conversation” …
For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger. The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear. #1: I …
Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations …
Are you struggling to keep up with what’s happening in social media? We’re happy to introduce a new weekly column where we review the hot social media news items of the week. To help you keep up-to-date with social media news, here are some of the links that caught our attention this week. Click through …
Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion. It doesn’t have to be this way. This problem can be easily remedied …
Are you wondering how to leverage your presence on LinkedIn to build social influence? Regularly updating your status, joining and participating in groups and answering questions is just the start. There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider …
