Monthly Archive
for: ‘September, 2010’

3 Real-Time Search Engines Discover Social Media Trends

Google and Yahoo transformed how we find information. But now social media is creating real-time content that requires special search engines. As online publishing platforms and social networks have exploded in popularity, there is a new need to aggregate and search the dynamic “real-time” web. New platforms hold much promise for marketers who want to …

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How to Grow a Following With Other People’s Popular Content

There’s an obvious catch-22 in social media marketing. In order to grow your audience, you need good content. Good content takes time – to research, write, and promote. But, without an audience, you can’t justify spending the time. You’re trapped. That is, unless you can short the circuit, and get great content without spending tons …

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The Video Guide to Facebook Places for Businesses

In this episode of Social Media Examiner TV, Mari Smith examines Facebook Places.  If you operate a local business, you’ve likely heard all the buzz about Facebook Places.  As a user, you also might be concerned about privacy. This video is designed to help you understand what Facebook Places could mean for your business.  It …

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How to Create Fan-only Facebook Content

Have you ever wondered how some Facebook pages show specific content or offers only to fans? If so, look no further. One of the most popular FBML tags is fb:visible-to-connection. A favorite of marketers, this FBML tag allows a Facebook page to show different content to fans and non-fans. When a non-fan clicks the Like …

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How to Measure Social Media’s Impact on Customer Retention

Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers. The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure …

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Build Your Own Weighted Sort (GA Style)

Posted by Dr. Pete If you’re a Google Analytics fan, you probably already know that Google released a new and incredibly useful featured called Weighted Sort. If you haven’t seen it, here’s a quick example – let’s say you want to know which of your referring sites have the highest bounce rate. You could pull …

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Link Building 101 – The Almost Complete Link Guide

Posted by scott.mclay This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A lot has changed since I got into link building a …

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What is Mobile Search Engine Transcoding?

Posted by Suzzicks Ok, in the mobile world, it is important to understand that Google sometimes lies (Uhhh! Say it ain’t so!) Actually, all of the major search engines do it with mobile results – It is called ‘transcoding.’ In some cases, the search engines will want to rank a particular page in mobile results, …

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SEO Strategy: Predicting Yearly Site Traffic

Posted by Kate Morris As a consultant, I work with many In-House SEO teams with strategy and other issues that arise throughout the course of the year. One trend we are seeing is that these In-House teams are having a hard time coming up with accurate traffic-centered goals. Traffic is the base for many metrics …

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Exportable PDF Reports Now in the Web App

Posted by randfish Since the launch of our beta web app, the #1 feature request from folks writing in to us has been the inclusion of exportable, PDF reports. Today, I heard from our engineering and product teams that these are complete! You’ll find CSV and PDF exports on most of the reports in the web app …

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Discussing LDA and SEO – Whiteboard Friday

Posted by Danny Dover  In this week’s Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It …

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Priceless CRO Advice for $224

Posted by Dr. Pete The past few years have seen an explosion of usability and Conversion Rate Optimization (CRO) tools hit the market. There have been many good roundup posts about these tools, but I want to focus today on a more in-depth approach to putting just 3 of these tools to work: (1) Five …

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