Monthly Archive
for: ‘May, 2010’

Spying on (and Learning from) Your Competitors: Step 5 of the 8-Step SEO Research Strategy

Posted by laura This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Let me start by asking you this.  What makes your site: …

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5 Ways Being An SEO Helps You With Online Dating

Posted by Tom_C Howdy mozzers. Since a lot of people in the search space are geeks, it naturally follows that there are plenty of single SEO guys and gals. Therefore this post is for you! Actually, it’s more of a collection of random SEO tips and tricks I’ve picked up recently that I decided to …

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How to Measure & Improve SEO: eMetrics London 2010 Presentation

Posted by randfish Last week, I gave a 45-minute presentation at eMetrics London on a variety of analytics for SEO topics. The presentation slide deck is embedded below: Metrics for SEO by Rand Fishkin (eMetrics London 2010) The presentation went into more depth in person, but topics included: Some basics: Measuring traffic against macro query …

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Whiteboard Friday – Sitewide, Reciprocal, and Directory Links

Posted by great scott! Link building sucks.  You know it, I know it, everyone knows it. It can be slow, tedious, and exhausting. It’s also one of the most crucial aspects of complete search engine optimization.  So what do you do when faced with the intimidating challenge of building links? Once upon a time, you …

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4 Ways to Improve Your SEO Site Audit

Posted by Lindsay The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email  to a mammoth document of more than 50 pages that can take a month or more …

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5 Reasons Why Google TV Looks Like a Winner

Google pulled the curtain back on Google TV (“GTV” for short) yesterday and the debate over whether it will be a game-changer or another in a long line of underwhelming web-TV approaches is already underway. I’m going to plant my stake firmly in the first category – I think GTV looks like a real winner …

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How To Optimize YouTube Videos for Google News

How To Optimize YouTube Videos for Google News Mark R Robertson |   May 26, 2010   | On Monday (I know – sorry Im late on this), the Google News team put up a blog post titled, “Making your video news more discoverable: best practices for news publishers.” with some tips and best practices on how …

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Adify Creates VAST Video Ad Network

Heh, that’s one of my better titles right there. Plus, it’s extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings. Adify is pretty big stuff in the online advertising realm. One might even call them a titan. They are, if you’re …

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Comcast Announces Tunerfish, A Social Discovery Engine For TV… They Hope

Comcast is set to release their own social networking site for TV viewers.  The service, named Tunerfish, will be launched in beta sometime in the next couple weeks, and aims to let users share with their friends and families what they are watching on television and online.    Comcast is calling it a “social discovery engine …

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E-Commerce Retailers Find Value in Online Video

E-Commerce Retailers Find Value in Online Video Christophor Rick |   May 25, 2010   | Our pals at eMarketer (well not sure we’re exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good. According to the report, Video E-Commerce: …

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Cord Cutting Begins, Internet Connected TV in Vogue?

A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week’s New Media Minute, I take a quick look into why consumers are going cable-free and what challenges this choice will …

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SEO Basics For Video And Beyond – Part I – Keyword Research

We spend a ton of time on this site talking about video SEO.  And with good reason.  Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion.  Video isn’t a …

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