Monthly Archive
for: ‘April, 2010’

Online Video Tops All but Facebook in Social Media Marketing Usage

Christophor Rick |   August 28, 2009   | Yes, that’s a bold statement, but it’s according to new findings be Equation Research in their 2009 Marketing Industry Trends report which was just recently released. Online video laid some smack down on most other forms of social media marketing in regards to usage. Want to know more? …

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Verizon CEO: No Mobile Spectrum Shortage, FCC Should Butt Out

Were you as surprised as I was to read yesterday that Verizon CEO Ivan Seidenberg is questioning the need to reclaim broadcast spectrum for mobile data use? Instead he believes that ongoing advances in technology will address any potential bandwidth squeeze. His comments represent a weird reversal because Verizon has been (for obvious reasons) a …

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Distribute Video Everywhere with TubeMogul Destinations

Today, Tubemogul launched a huge enhancement to their OneLoad video distribution and measurement product and they are calling it “Destinations.”  What is it? Basically, it’s the be-all-end-all of video uploading and distribution systems, basically from anywhere, to anywhere according to Tubemogul. What TubeMogul is now allowing users to do is to upload once and syndicate everywhere. In …

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Video to Push Monthly Internet Consumption to 15Tb Per User

Last week, Cisco introduced a super-fast new router, CRS 3 that will increase throughput up to 322 Terabits (purportedly the whole US Library of Congress), in a second. Suraj Shetty, VP  Worldwide Service Provider Marketing for Cisco, told Daisy Whitney that the average user in the US currently consumes about 12GB of bandwidth per month …

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Are Parents Of YouTube Stars Exploiting Their Kids?

Today I read a pair of editorials that got me thinking about children being used in viral videos.  Are we going too far?  Are some parents going to live with regret for years for making their kid a star on YouTube? The first article that got me pondering this question was this negative review Roger …

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YuMe Steps into Silverlight Video Ad Delivery

YuMe announced they have now got a first Silverlight-friendly video ad network. That means users can implement the new ACE technology in Silverlight players and generate revenue on the content finally. YuMe publishers who are using Silverlight players can implement the ACE technology and control their ad offerings via the ACE Ad Management System. With …

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Hulu Dances as Viewers Watch 2.4 hours in February

Dance Hulu dance (and bring your content overseas already, sheesh!) comScore is reporting that for the month of February Hulu viewers watched a hearty 2.4 hours each. But what’s that mean for the rest of the industry? Not much really. Google’s sites still stand tall with 42.5% (up 3% from Jan 2010) of all videos …

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Nearly A Million Americans Have Ditched Cable For Online TV

It’s fun to speculate about the shift from television viewing to Internet.  When will it happen?  How long before there are more people watching online than on television?  There’s typically a lot of speculation in articles like these.  Heck, I’m guilty of it myself on more than one occasion. But today we have some actual …

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Viral Video Nostradamus – Star Wars, Prom Dresses & Golf Gods

This is the second installment in a series of posts where I try and predict what videos might soon go viral—a sort of companion piece to the weekly Viral Round Up, where we reverse-engineer viral success stories to see what made them work.  You can see the first one here.  In Viral Nostradamus, we’re starting …

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SEOs and Developers: 5 Ways to Build The Relationship

Posted by jennita Who is the one person (or group of people) that you can’t live without? Your developer. [Don't tell that to your spouse though.. eh?] As an SEO your life revolves around making changes to your site/application and getting all the pieces to fall into place. If you live in a perfect world, …

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Announcing the 2010 Video Commerce Summit Speaker Lineup

The 2010 Video Commerce Summit has announced its speaker lineup, gaining momentum in its second year as the e-commerce industry’s only annual gathering of e-commerce video practitioners and thought leaders. BJ Fogg, Ph.D., Director of Stanford University’s Persuasive Technology Lab and one of FORTUNE Magazine’s “Top 10 Gurus to Watch” will lead the keynote session titled, “Placing …

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Report from 2010 NAB Show – 3D TV and Digital Tools Abound

At this year’s National Association of Broadcasters show, you couldn’t miss 3D TV if you tried. The sets were on display on the convention floor and producers were abuzz about how to convert their projects to the new format. The other hot topic at the show was tools for the digital producer to grow their …

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