Monthly Archive
for: ‘February, 2010’

Most Businesses Still Only "Experiment" with Social Media

Social media use among businesses has grown significantly over the past year or two, but new research from E-Consultancy, in association with the Online Marketing Summit (where WebProNews is conducting exclusive interviews this week), indicates that most businesses are largely still in the experimental stage when it comes to their efforts. There are a great …

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Academics Endorse Social Media Marketing At OMS

It’s an unfortunate fact that the speakers at some conferences can be self-serving; few people are going to go onstage and not promote their own company, never mind admit its faults.  However, when it comes to social media, it’s hard to accuse the Wharton School of the University of Pennsylvania of bias, and so an …

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Yahoo Gets Deep With Twitter

Yahoo said early Wednesday it has entered into a partnership with Twitter that will integrate real-time tweets across the Yahoo network. Users will be able to access their personal Twitter feeds on the Yahoo homepage, Yahoo Mail, Yahoo Sports, and other areas. Yahoo users will also be able to update their Twitter status from Yahoo …

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How Will Twitter Show Users Ads?

Twitter is testing an ad platform, which is expected to be released next month, possibly at the South By Southwest event in Austin. Though the timing of the release has not been confirmed, Twitter’s head of product management and monetization, Anamitra Banerji, told MediaPost that they "are working on an ad platform, but it’s only …

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Social Media Makes National Pancake Day Huge for IHOP

IHOP (otherwise known as the International House of Pancakes) is showing off today a great example of harnessing the power of social media for a tremendous marketing opportunity. Today is National Pancake Day according to IHOP (although apparently any day until March 9 is eligible to be called such, depending on where you live and …

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Zillow Adds Facebook And Twitter To iPhone App

Real estate website Zillow.com told WebProNews today it has updated its free iPhone App with new features to allow users to share property details via Facebook and Twitter. Zillow also said it has added listings for homes for rent to its iPhone App. House hunters can set search filters by home price or monthly payment, …

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Family of Missing Growing Pains Actor Andrew Koenig Turns to Web

Andrew Koenig, an actor best known for portraying Kirk Cameron’s best friend "Boner" on the 80s sitcom Growing Pains has gone missing, and his family is using the web to try and find him. The family’s efforts begin at Andrew’s father’s website at WalterKoneigSite.com, which details Andrew’s last known whereabouts and the efforts the family …

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Google Writes the Buzz Handbook 5 Tips at a Time

Since the launch of Google Buzz, there has been a seemingly endless amount of chatter about the things that are wrong with it. Privacy concerns and other gripes have kind of taken center stage, even though Buzz usage was impressive pretty much right out of the box. Still, to truly get to mainstream usage, people …

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Chinese President Hu Jintao Joins Twitter Equivalent

Although not directly related, a new development has added a layer of complexity (and perhaps humor) to the Google/China/censorship mess.  Chinese President Hu Jintao has signed up for an account on what appears to be the state-run equivalent of Twitter. The relationship is not quite a direct one.  The People’s Daily is the official newspaper …

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MySpace: Expect More Discovery Products

There has been a bit of discussion throughout the Blogosphere that MySpace is changing its direction, trying to differentiate itself from other social networks like Facebook. They reportedly have a new product strategy called "Discover and be Discovered", which would include a feature simply called "Discovery." Not many details are known about MySpace’s forthcoming new …

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Is it Becoming Less Critical For Businesses to Have Websites?

I don’t think there’s any question that you need a web presence to survive in today’s business climate. But do you still need a traditional website, or has the web moved on in that regard? Do you still need a website to be successful online? Share your thoughts. First off, let me be perfectly clear in …

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What if Facebook Added a "Blog" Tab?

Facebook wants to keep users on Facebook. So far, they are doing a pretty good job of that. More and more people are spending more of their online time on Facebook, not to mention, spending more time connected to the web in general (at least partially due to rising use of smartphones). How much time …

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