Monthly Archive
for: ‘December, 2009’

An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. …

Search distribution relationships impact your paid search campaigns. Here’s how you can use this information to alter your results. …

Are your social media contacts numb to your promotions? Spice them up using these tips. …

Google’s relevancy algorithms have largely been driven by taking the “authority” shortcut. Have lots of other domains linking to your site? It must be good. Here is a golden ticket…your site ranks for everything. That curbed some types of spam (by increasing the sunk cost needed to rank a new site), but it has taken …

Sorry I haven’t made any posts in a while…as we recently took on a big project AND moved hosts on SEO Book (currently on a speedy quad core), and I wanted to have minimal activity around the time of the move. Google recently announced adding breadcrumbs to the search results for some sites which offer …

After about 11 weeks or so of being closed to new members, I have caught up on a number of projects and we have decided to re-open again. We increased the price again to try to help manage demand, as it is far easier for me to keep adding more value to x members than …

Google announced product listing ads today, a cost-per-action ad program that shows images in the search results: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include: Pay only for results: Product Listing Ads are charged …

In the past many SEOs have called organic search results the results on the left side of the page and the pay-per-click / AdWords results as the results on the right side of the page. As Google has grown more aggressive with promoting vertical/universal search I think a better way of defining the portions of …

One of our commenters, WebsterJ, recently made the astute observation: So Derek calls out SEO as a scam while touting social media – a field that is quickly cornering the market on snake oil. Fast talking social gurus charging boring clients with nothing interesting to say big $$$ to make Twitter profiles, blogs and Facebook …

The WSJ reports that as soon as next week Google will begin selling music in the search results: Google Inc. will soon let users buy songs or listen to them for free, right on its main results page, as part of a broader push to enhance the offerings on the leading search engine, according to …

Patrick Altoft highlighted how Matthew Trewhella (from Google) may have tipped Google’s hand a bit about what was known as the Vince / brand update: Matthew [said] the brand update is about Google minimising the number of times people have to search to find the products or information they are looking for. Every time a …

Derek Powazek – no, I hadn’t heard of him until today either – is, according to the blurb: “one of the top 40 “Industry Influencers” of 2007 by Folio Magazine..has worked the web since 1995 at pioneering sites like HotWired, Blogger, and Technorati”. A designer, apparently. He doesn’t care much for SEO. The fact we …