Although it’s been around for years, pay-per-call advertising may be finally hitting its stride. Greg Sterling, a Contributing Editor at Search Engine Land, recently wrote: We’ve long known that calls are much more valuable than clicks to small businesses in particular, but also to many larger entities with call-center sales operations. However… it’s … ….
Monthly Archive
for: ‘October, 2009’
Search In Pictures: Yahoo Oktoberfest, Yodel Studio & Google Bike
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo Got People Yodeling: Yahoo Open Hackday in NYC: Cute Google Bike: Tasty Yahoo Oktoberfest: ….
Wolfram|Alpha Opens Up Paid API
Wolfram|Alpha, the very impressive fact engine, has announced their new API that will allow third-parties to access and display results from their database. The API is priced out with three tiers: Developer & Personal Use Plans Small & Medium Business Plans (up to 750,000 requests per month) Enterprise Plans (over a million requests per month) …
Convert More New Users Using Advanced Segments
Whether your site’s purpose is ecommerce, data capture, whitepaper download or something altogether different, it’s almost certain that there is some kind of action you want users to complete. Channelling as many of your prospects as possible to this action should be pretty high on your “list of stuff to do on the site.” First …
How Much Detail Do Product Detail Pages Need?
Can an ecommerce store’s product detail pages bog a visitor down in too much detail? Can you provide the wrong information and leave people with unanswered questions? My friend and occasional client Michael runs Greek For Me, an apparel store for Greek fraternities and sororities. He recently asked me for usability consulting to help him …
Google Endorses Reputation Management, Says Stop Asking Them To Remove Content
Google already offers PPC advice and SEO advice. And now, with “Googling yourself” becoming a common part of the language, Google’s now offering reputation managament advice, too. The actual advice is basic, to say the least: Create a Google Profile. Ask happy customers to review your business online. Publish positive content about yourself. But it’s …
Google’s Q3: $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth
Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and search volumes from third parties such as Efficient Frontier and comScore. Even though Google performed solidly (almost $6 billion in a still-bad economy) there may be some disappointment on Wall Street (apparently not). Google’s Eric Schmidt said “The …
Yahoo To Drop Paid Inclusion Program
Yahoo has announced that their paid inclusion program will cease at the end of this year. Partners were informed yesterday (such as here and here), and a Yahoo representative confirmed the move on a panel discussion moderated by Search Engine Land Editor-in-Chief Danny Sullivan at the iProspect/Range Online Media Client Summit today. We’ve also received …
Google Editions: Online E-Bookstore Coming in 2010
At the Frankfurt Book Fair, Google revealed its plans to launch Google Editions, an online store to sell e-books. The company says the store will launch in the first half of 2010 with about half a million e-books. The e-books will come from publishers with whom Google already works, and unlike Amazon’s Kindle e-reader/store, the …
Email Campaign Software: How to Send Awesome Campaigns
An email campaign is one of the most difficult types of marketing campaigns that any company can undertake to try and sell its products and services. This is especially problematic these days because of the power of spam filters to ensure that nearly no marketing offer ever reaches a potential client. Couple this with the …
Keys that Unlock the Doors to Personal Life Improvement – Life Working Online
Learn and Improve Your Life by Working Online I believe through learning and application of what you learn, you can solve any problem, overcome any obstacle and achieve any goal that you can set for yourself.-Brian Tracy Learning is the key to unlock doors to success. When you learn about you, what you want, and …
Why I use Loot4leads to help me start my CPA marketing campaigns
Why I use Loot4leads to help me start my CPA campaigns CPA marketing is more than just an internet marketing hype. There is real money to be made but the learning curve can be quite steep. What’s CPA Marketing? It’s a form of internet marketing when you get paid by advertisers and companies for clicks, …
