When marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town. But the owners balked at giving away free food, which …
Category Archive
for: ‘Social Media’
Facebook Promotions: What You Need to Know
Are you thinking of running a contest or promotion on Facebook? Have the rules imposed by Facebook confused you? Look no further. This article will provide an in-depth look at Facebook’s promotional rules. The Tricky Rules Running a contest on Facebook is a powerful way to generate buzz, increase engagement, boost your fan count and …
Is Quora the Next Big Social Media Site?
Are you considering using Quora? Has all the buzz got you wondering if it’s worth it? Keep reading for my full review. When I first heard about Quora, the conversation went a little like this: Jill: “Have you heard of Quora? It’s a question and answer site.” Jack: “You mean like Yahoo Answers?” Jill: “No, …
Google Gets Social: This Week in Social Media News
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Google Shows Your Social Graph in Search Results: Google has updated its algorithm to share more social information …
How to Create Compelling Blog Content
In this video I interview Chris Garrett, co-author of the best-selling book Problogger and the popular blog ChrisG.com. Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging. Chris also talks about the …
Should You Use Radian6 for Social Media Monitoring?
Are you befuddled by all the social media tools out there? Are you wondering if Radian6 is a good choice for your organization? Do you need a way to compare different vendors? Keep reading for a comprehensive review… If you’re looking for a social media monitoring tool, you’ve probably noticed that it’s quickly becoming a …
How to Use LinkedIn With Twitter for Better Networking
If you have profiles on LinkedIn and Twitter, you may already be aware that these two networks are integrating. In fact, LinkedIn has a specific application called Tweets that can help you keep tabs on the Twitter updates from your LinkedIn connections. As more professional LinkedIn users create Twitter profiles, I believe this application will …
More Facebook Changes: This Week In Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Upgrades Comments Plugin for Websites: Did you know Facebook allows you to add comments to any web …
4 Steps to Podcasting Success
Are you thinking of becoming a podcaster? Are you curious about what it takes to become successful? If you answered yes, this article is for you. Podcasting is like any other content medium. To both provide value and keep your audience returning, it’s best that you have a plan that maximizes your potential. The most …
Important Social Media News From Around the Web
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches New Pages: Facebook users are now discovering the new Facebook page design. Admins can preview the …
Study Reveals Top 6 Social Media Goals for 2011
In 2010, many businesses laid their social media foundations. In 2011, many wonder what social media marketers will tackle as their top priorities. Altimeter Group’s recent research reveals that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011. Jeremiah Owyang, industry analyst and Altimeter Group partner who …
5 Steps to Achieving Success With Video Marketing
Have you been considering taking on video marketing in a larger way this year? If you’re looking to add video to your content offerings, this article is for you. The following tips will help you understand how to get started with video. #1: Select Your Video Marketer A successful web video is personality-driven. Find someone …
