Category Archive
for: ‘Social Media’

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Deals Go Local: Businesses can now offer discounts to their local markets through Facebook Deals. And Facebook will …

Alterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement. According to the survey, marketers admit to struggling with customer engagement on multiple channels. This …

If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck. But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com. Here are the 7 …

Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it? There are several options to choose from. Which one would be right for you? In this article, we cover what you actually get for your money and how you might use some of the enhanced …

Are you looking for some creative ideas to enhance your social media activities? If so, look no further. To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards …

I recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes. During this interview, you’ll learn about his latest book, his views on the state of the …

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize …

In this video I interview Amber Naslund, co-author of the new book The Now Revolution and VP of social strategy at Radian6. Amber shares why social media monitoring is so important and what you need to monitor to get the most value out of your social media activities. You’ll find out why social media is …

Is your business looking for leads? As enticing as the saying is, “If you build it, they will come,” we all know that just because we build a social media presence, people don’t magically start knocking down our door. Instead, we need to encourage people to come to our social pages and once they’re there, …

Should your website be social? Are you looking to turn that static website into an interesting social media–enabled destination? Keep reading to discover how. Should Your Site Be Social-Enabled? There’s no doubt that social media is a powerful marketing and communication tool for businesses and non-profits that have embraced it. Yet, for most of us, …

In this video I interview Chris Heuer, founder of the Social Media Club, a popular social media network with local support groups in more than 240 cities around the world. Chris shares the story of how he took advantage of cheap airplane tickets to hold roundtables in various cities to start the Social Media Club …

In the world of social media, it’s easy to become overwhelmed in a sea of profiles and status updates. With so many services and so little time, wouldn’t it be nice if posting to your social media profiles was as simple as sending an email? With Posterous, it is. Posterous allows you to post to …