Category Archive
for: ‘Social Media’

Are you spending more time each day using your smartphone or iPad? Looking for some cool apps to simplify your work and life? According to a recent study by Flurry, consumers spent 81 minutes per day using mobile apps, compared to 74 minutes of web surfing. Here’s where it gets even more interesting. Social networking …

In the last year or so, we’ve seen multiple instances of minors being charged with crimes for sexting. Apparently, to some prosecutors, these racy pics constitute child pornography – even if the nude photos that the minors posses are photos …

Well, it was only a matter of time. Here comes Google+ games for better or for worse. Will games put Google+ in the mainstream? Will you play them? Comment here. As you may have guessed, I’m not a big Facebook …

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter.com Enhancements: Twitter is rolling out a new interface when accessing your accounts on Twitter.com.  The old @Mention tab is replaced …

Are you planning to run a social media contest (like this one)? Today it’s possible for anyone to achieve success engaging consumers online, thanks to the growing popularity and relative ease of execution of social media promotions. The fact that anyone can run a promotion doesn’t mean that everyone should, and it certainly doesn’t mean …

Many salespeople swear by cold calling. But the inherent problem with it? Interrupting people when they’re otherwise engaged. The person might be amenable – or might be turned off. “We spent a lot of time cold calling or direct emailing,” said Craig Robertson, co-founder and CEO of ecycler.com. “We would catch people when they were …

Are you prepared to put your customers in charge of your brand… literally? What would happen if you gave your customers the keys to your corporate social media channels? This article reviews the rewards and the risks marketers face as they decide how much brand control they’re willing to give up. Marketers are just coming …

Social media return on investment (ROI) is simply a measurement of efficiency. It’s a lot of things to a lot of people: “return on inactivity,” “return on innovation” and “return on engagement.” However, in a stricter sense, social media ROI is defined as a measure of the efficiency of a social media marketing campaign. This …

Are you wondering why your business needs content? When you produce high-quality content, it’s a gift to your audience that they appreciate. If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I’ll share 6 effective …

Are you using photos to enhance your Facebook page? If not, you may be missing a key opportunity. Cameras are everywhere these days. This access to photography, coupled with the rise of social media, means that not only can everyone shoot photos, but they can also share them with a lot of people. Utilizing photography …

Is your business running out of content ideas? Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market. Generating compelling content that people want to …