Are you maximizing the marketing power of your Facebook page? Want to know how? Keep reading… There are several lesser-realized features on and around your Facebook page that can be optimized to best reflect your brand. Let’s break down your page visually into 5 major parts to understand best how to optimize your Facebook page: …
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for: ‘Social Media’
20 Ways to Promote Your Facebook Fan Page
Are you looking for creative ways to spread the word about your Facebook page? Your fan page can be one of your organization’s richest sources of interaction, R&D and lead generation. The only problem is making people aware of it! Unless you have a built-in audience like big-boy brands Coke or Red Bull, you’ll need …
How to Produce Timeless Content That Helps You Today, Tomorrow and Forever
In this video I interview Paul Colligan, expert in content creation and podcasting, who can be found at PaulColligan.com. Paul explains why you need to avoid creating content that is “here today, gone tomorrow and a week later makes you look bad.” He also shares why it’s good to invest in creating content with a long …
9 Facebook Marketing Strategies to Build Super Fans
Are you looking to attract high-quality and loyal fans to your Facebook page? Without quality fans, your Facebook marketing efforts can fizzle out quickly. Keep reading to discover nine ways you can build loyal fans who’ll love your business. A recently published an infographic Moontoast illustrates a Facebook fan’s journey from a “Potential Fan” all …
Social Media and Search Engine Optimization: Why They Work Together
In this video I interview Brian Clark , CEO of Copyblogger Media. Brian talks about how social media and search engine optimization (SEO) go well together. You’ll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking. Be sure to check …
How to Build a Thriving LinkedIn Group
Have you considered starting your own LinkedIn Group? These groups are excellent for networking, prospecting and establishing thought leadership. You can start your own LinkedIn Group based on any of the following categories of professionals: prospects, peers, alumni, geographical, existing organizations, interest and more. You are limited only by your creativity! In my experience, professional …
7 Ways to Develop Customer Tribes for Your Business
Do you have many subgroups (or tribes) your business relies on? Have you figured out how to connect with these groups? Some brands, like Wachovia, use a single corporate channel for all of their social media efforts. Other brands, like Kodak, created multiple corporate channels that are managed by individual business units. Why Tribes? As …
8 Ways to Discover Content Ideas From Your Readers
Are you looking for creative ways to discover what your readers’ interests are? Imagine your online community is a group of hungry people who walk up to a table where you have a spread of finger foods and appetizers. That’s your online content. By watching which items disappear quickly, you learn what your audience truly …
13 Hot Facebook Marketing Tips From the Top Pros
Facebook continues to be the most powerful social network on the planet with over 750 million active users. Businesses simply cannot ignore Facebook as part of their online marketing strategy. We spoke with top marketing book authors and Facebook brand managers. Take your Facebook marketing to a new level with these hot Facebook marketing tips …
How SAP Uses Communities to Connect With Customers
In this video I interview Mark Yolton, senior vice president of the SAP Community Network. Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers. You’ll find out how SAP puts together content focused …
Connect With Your Customers: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Foursquare Makes Business Page Set Up Easy: Foursquare Business Pages are now self-service. “Any brand, organization, or publication can now …
29 Tips to Make Your Video Marketing Easy
Are you using videos to market your business? Are you wondering how to get started? Do you need some ideas to improve your videos? We asked our writers to share their best tips on how to make video marketing easy for you. How to Get Started Creating Videos Chris Garrett @ChrisGarrett #1: Try video now …
