As early as 2008, networking giant Cisco was well along in its social media evolution. Back then you could find the company on Facebook, Twitter and YouTube.
Yet something was missing – the hard business case for social media. Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.
The launch …
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for: ‘Social Media’
How Social Media Helped Cisco Shave $100,000+ Off a Product Launch
10 Top Facebook Pages and Why They’re Successful
Does your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.
This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience …
How Big Brands Employ Social Media Marketing
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Andy is also author of the book Word of Mouth Marketing and founder of GasPedal, a …
Are You Using Social Media as Social Proof?
Did you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?
You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.
First, let’s talk about the phenomenon …
9 Ways to Sell Social Media to the Boss
Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you’re engaging with social media for your company, it’s almost second nature.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, …
