Is your business working with bloggers? Do you blog? This article examines new research that shows blogging is here to stay. Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years. Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 …
Category Archive
for: ‘Social Media’
10 Ways to Add Facebook Functionality to Your Website
Integrating Facebook into your website is an easy and free way to include a social dimension with the rest of your website business activity. Facebook provides a selection of free plugins. By the time you’re finished reading this article, you’ll understand your options for turning your website into a social hub and how to get …
3 Ways to Use YouTube to Drive Traffic to Your Website
Are you wondering how to get people from YouTube to your website? Are you looking for ideas to move people from watchers to clickers? Keep reading to learn how. Why YouTube for Traffic? With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and …
LinkedIn Polls: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Makes It Easy To Publish Polls In LinkedIn Groups: With this latest upgrade, the LinkedIn Polls application is the …
How to Use Social Partnerships to Amplify Your Marketing
Would you like to combine forces with another company in a collaborative promotion? Want to know why this is wise and how to do it? Keep reading… Going Beyond the Customer Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing …
Why Google+ Will Become a Social Media Powerhouse
In this video I interview Jesse Stay, author of Google+ For Dummies and Facebook Application Development For Dummies. He has a unique experience with both Facebook and Google. Jesse shares insights behind Google+ and how it compares to Facebook. You’ll discover what Google is doing, how Google+ is different and why Google+ is a social …
3 Tools to Store and Search Your Social Media Activity
Do you struggle to find a useful link you shared on Twitter or Facebook? When you spend a lot of time online, you’ll inevitably come across too many great things to keep track of. Whether it’s handy infographics, informative articles or just a hilarious video, it can be a lot of work (and sometimes impossible) …
12 Google+ Marketing Tips From the Pros
Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You’ve come to the right place. We asked 12 experienced social media professionals to share their best tips on Google+ for business with you. Here are 12 ways you can use Google+ to promote and market …
How to Use Secret Facebook Groups to Enhance Your Business
One of the most underutilized features of Facebook for businesses is the Secret Group. A Secret Group is easy to create and manage, and it is perfect for small-group interaction. Keep reading to discover powerful ways these groups could help your business. Facebook originally created Secret Groups for people to have small, intimate interactions with …
How Google Analytics Is Impacting Business
In this video I interview Avinash Kaushik, the digital marketing evangelist for Google and author of Web Analytics 2.0. Avinash shares how the free enterprise-class tools available through Google Analytics impact businesses today. He explains how your social media activity influences the behavior of your business audience to help you improve your results. Be sure …
Are You Disclosing? What You Need to Know about FTC Rules and Social Media
Have you wondered about U.S. Federal Trade Commission (FTC) disclosure regulations? Wondering whether you’ve been compliant? Keep reading for a detailed understanding of FTC rules and regulations on endorsements and testimonials in social media. Some background… Any time the US Government implements new regulations, there is discussion, debate, information and plenty of misinformation. Nearly 2 …
Does Facebook Fan-Gating Hurt Facebook Engagement?
Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page. It’s an increasingly common practice and something I discuss with clients almost daily. But is it a good idea? What is Fan-Gating? Fan-gating is accomplished by creating two versions of a tab on your page—one that’s shown …
