Category Archive
for: ‘Social Media’

If you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic. LinkedIn Groups offers one of the best ways to make the most of your social media engagement time, but you must adopt the …

Are you familiar with the term social graph? Can you easily describe what one is, and better yet, why they’re significant to the marketing of your business on the social web? Understanding the concept of social graphs will not only enhance your proficiency with social media marketing today, it will also help you foresee emerging …

Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading… Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, …

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. Please take Social Media Examiner’s 2011 Social Media Marketing Industry Survey (participants get a free copy of the final report) What’s New …

All businesses are being forced to go social. Are you facing internal conflict behind the firewall? This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers. Nor will I say that it’s time for your business to “join the conversation” …

Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations …

For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger. The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear. #1: I …

Are you struggling to keep up with what’s happening in social media? We’re happy to introduce a new weekly column where we review the hot social media news items of the week. To help you keep up-to-date with social media news, here are some of the links that caught our attention this week. Click through …

Are you wondering how to leverage your presence on LinkedIn to build social influence? Regularly updating your status, joining and participating in groups and answering questions is just the start. There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider …

Geolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing. In addition to the main local social networking applications—Foursquare and Gowalla—Google, Facebook and Twitter have added geolocation features …

Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface. Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at …