Posted by Cyrus Shepard Consider this image below from the SEOmoz Google Analytics account. Behold a sight rarely displayed in SEO blogs. Notice the similarities to a typical Kansas highway. Both are dead flat, contain no peaks or valleys, and are traffic free. Such was the sad state of SEOmoz’s referral traffic from Google News prior …
Category Archive
for: ‘SEO’
Everyone Should Hire ‘Social Media Experts’
Posted by randfish I caught a post this week from Peter Shankman entitled "I Will Never Hire a Social Media Expert and Neither Should You." It’s not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to …
Technical Site Audit Checklist
Posted by Geoff Kenyon We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you don’t have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will …
How to Build a Great Contest
Posted by Arnaud Joakim This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A few weeks ago I launched my very first contest …
Mobile SEO Tips For Everyone – Filmed on an iPad 2 – Whiteboard Friday
Posted by Aaron Wheeler We all use our cell phones (and those of us lucky enough, tablets) to figure out where we are and what’s around us while we’re on the go. While GPS is a godsend, location isn’t the only thing you need to find when you’re out. Facebook, Google, the SEO Blog… (I know …
Marketing Ethics: Persuasion vs. Manipulation
Posted by Dr. Pete The debate over “white hat” vs. “black hat” tactics in SEO seems to resurface every few months, followed soon after by a debate over whether those labels or the debate itself are even worth having. I thought it would be useful to step back a bit and look at the broader …
21 Content Types to Share with Google
Posted by Lindsay The search engines are hungry for vertical search content. The representation of content types beyond the traditional webpage in the SERPs seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank …
Raising the Bar on Data Sharing: Introducing Open Analytics
Posted by caseyhen On the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website’s analytics. How many times have you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from …
What Makes an Effective Link Builder
Posted by Justin Briggs Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. I’ve been thinking a lot recently about what makes an effective link builder. Whether you’re an SEO looking …
Retargeting: What It Is & How to Use It
Posted by JoannaLord I’ve wanted to write this post for a couple weeks now, knowing that the topic of retargeting is hot, hot, hot. I noticed that as more marketers hear of retargeting there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display …
Early Ranking Factors Data + an April Linkscape Update
Posted by randfish It’s that time of the month… There’s new data in Linkscape’s index, which means Open Site Explorer, Moz’s SEO Toolbar, our API and many of our other tools all have new links and metrics. Here are the stats for index 36: 41,278,073,331 (41.3 billion) URLs 491,446,900 (491 million) Subdomains 114,288,802 (114 million) Root Domains …
How To Manage Twitter: Do It Your Way
Posted by jennita These days it seems like every time we turn around someone is telling us how to manage our Twitter account(s). Whether they’re talking about managing a business, a community or even a personal account, I sort of feel like I’m always being told what to do. Sadly, as my mother knows very …
