Would you like to combine forces with another company in a collaborative promotion? Want to know why this is wise and how to do it? Keep reading… Going Beyond the Customer Many marketers have a relentless focus on a single dimension of social interaction: the brand-consumer relationship. Thinking that the “social” in social media marketing …
Category Archive
for: ‘Online Marketing’
Streaming the Super Bowl is No Big Deal, For Now
The NFL and NBC garnered a lot of attention yesterday with news that the Super Bowl (along with the Pro Bowl and two Wild Card games) will be streamed online for the first time, and made available to Verizon’s mobile subscribers. I’ll admit, when I first read the news my reaction was “that’s pretty cool!” …
3 Video Predictions for 2012: AEG Digital Media’s John Petrocelli
Following are 3 video predictions for 2012 from John Petrocelli, VP of Sales and Business Development of AEG Digital Media, a leading provider of complete webcast management, technical media services and video optimization solutions.[ReadMore]1. Advertising dollars will shift to online video.Advertisers will see the explosion in online viewing and spend more time and money in …
Google Wishes Happy Holidays With Interactive Jingle Bells Logo Doodle
Just in case you thought Google was going to call their holiday celebrations over with the “let it snow” feature on YouTube and Google search, they had at least one more trick up their sleeve: a custom holiday Google logo doodle that plays Jingle Bells. The celebratory logo is interactive at the start, allowing users …
The Muppets Rock Out In New Google Hangouts TV Commercial
There are a ton of potential uses for Google Plus Hangouts, and Google is doing something relatively big to help highlight them–they’re putting out another TV commercial. I think I can count on one hand (maybe just a couple fingers) the number of times Google has bothered to advertise on television, so it’s something to …
The Louis CK Online Video Experiment Is Now Worth A Million Dollars
Two weeks after Louis CK offered his downloadable streaming concert, “Live at the Beacon Theater” for $5, the experiment has now crossed the million-dollar mark. A couple of days ago on CK’s website, he decided to tell everyone that he had made a million and what he was going to do with the money. He …
Mobile Video App MoviePal Is Shazam For Movie Trailers
The simplest concepts I’ve long held that Shazam is quite possibly the most useful smart phone app on the planet–it’s certainly the one I used the most out of all the apps I’ve ever downloaded. It’s definitely a simple concept (hear a song you want to know more about, press the button on the app, …
Your Video And Social Media–The YouTube Creator Playbook Conclusion
So what have we learned from The YouTube Creator Playbook over the past three months? I’ll tell you what I got most out of it. Being a success on YouTube requires more than making great content and simply uploading it to the site. In fact, even those people who stumbled into YouTube viral success had …
The Week’s Best Viral Videos & Video Marketing Lessons – Lightsaber Edition
Friday is always a tough day to focus on work. With the weekend near, it can be hard to focus on the pile of paperwork in front of you. And since tomorrow’s Christmas Eve, most of you are probably even more distracted than usual. Which is where I come in. I deliver hand-picked video goodness …
