Posted by Aaron Wheeler Happy Thanksgiving! In case you haven’t heard, this week Seattle underwent the most brutal snow storm in the history of mankind. To call it a snowpocalypse would be an understatement, as can be witnessed herein (it gets good so keep watching!). Unfortunately, Danny Dover was the one up to bat this …
Category Archive
for: ‘Online Marketing’
What Is "Advanced" SEO?
Posted by Dr. Pete One of the things we struggle with as SEO content providers, whether it’s as bloggers or event organizers, is what level to target content at. It seems that, almost no matter what the content, some part of the audience complains that it isn’t advanced enough. This is clearly an industry-wide struggle …
Segmenting Social Traffic in Google Analytics
Posted by randfish If you use Google Analytics, you’ve undoubtedly seen a report like this: The problem is, there’s no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and "see" this traffic separately from the rest of …
Ten Question Litmus Test for Professional SEOs
Posted by randfish A few years back, I wrote a popular post on SEOmoz featuring a set of questions I felt were a litmus test for SEOs seeking to charge for their consulting services. It’s time to revisit that, as many of the answers have changed and the baseline has moved (forward). If you’re in …
Tools to Predict and Monitor Competitor Traffic
Posted by Sam Crocker Today we’re going to break down a number of different tools and resources for getting insights into competitors traffic data. We have looked at a handful of tools here and will break them down one by one as to their strengths and weaknesses, as well as the validity and usefulness of …
Soon Branded Video Content Will Just Be Called Video Content
In my post yesterday entitled “The Future of Online Video, From Someone Who Should Know,” we took a look at a post by Google’s Director of Product Management Shishir Mehrotra that laid out four ways that online video is currently evolving right before our eyes. One of those evolutions was the surge in creative video …
Ooyala On How To Measure Social Video Marketing Success
Grant Crowell interviews Bismarck Lepe, co-founder and President of Products for one of today’s leading online video platforms, Ooyala, about how to work with your online video platform provider for doing “social video marketing,” and discuss how “social needs to be a standard part of everybody’s targeting for delivering a message to consumers” today.
Online Video Advertising Is Starting To Look A Lot Like TV
Online video ad management firm Freewheel has found that the number of ads that run in the middle of online video shows has increased by 8 times from the start of the year. This is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this …
6 ‘Secret’ YouTube URLs To Help Boost Audience Interaction
Most of us know how to link to a video on YouTube, or even to a channel, group or a playlist. This is often as simple as copying the URL from your browser’s address bar and pasting the link wherever you need it. There are several other lesser-known URLs you can use to encourage your …
Level 3 Tries to Wrap Itself in the Cloak of Net Neutrality in Comcast Dispute
The phrase, “there’s no such thing as a free lunch” is getting a new application this morning, as Netflix’s massively popular streaming service and over-the-top online video delivery in general face their first big reality check in the form of the Level 3-Comcast traffic fee dispute. In case you aren’t fully up to speed yet, …
