In this video I interview Mark Yolton, senior vice president of the SAP Community Network. Mark shares how SAP’s community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers. You’ll find out how SAP puts together content focused …
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for: ‘Online Marketing’
Netflix For Kids: Going After Your Children With Kid-Friendly Version Of Netflix
In the fight to win back the hearts of consumers burned by the price hike, Netflix might have an ace up their sleeve: your kids. As any major retailer can tell you, if you get the kids… you get the parents… or at least their money. Netflix may be many things, but they haven’t shown …
Videos App & Android Market Updates Roll-Out For Android Phones
Back in July, Google updated the Android Market with a new completely new look and new functionality. They also announced that they’d begun a phased roll-out of this new Market to all Android devices version 2.2 and higher. As a person with an Android 2.2 phone, I waited and waited to receive the update. Now, …
Black YouTube Player Now The Official Default Skin For Video Embeds
Have you noticed anything different about the YouTube video embeds you’ve been seeing around the web the last few days? If so, you’re probably seeing a lot more black. The black YouTube player they started testing a month ago has just recently become the official skin for any embedded videos across the web. Never fear, though, you …
Short Films & A Mariachi Band: The Week’s Best Viral Videos & Video Marketing Lessons
It’s that time once again, as Friday finally arrives and pretty much everyone’s ready for the weekend to start immediately. Most of us have to find a way to grind it out through one more work day. And for those people, we created this round up of viral videos, to provide some online video entertainment …
Multilingual Video SEO: Go Global By Marketing Video In Multiple Languages
Trying to optimize your videos can be like an art-form at times, but what happens when you want to go global? With foreign language use online growing at phenomenal rates, more and more video producers—amateurs and professionals alike—are choosing to go multilingual. And it certainly makes sense. A recent Eurobarometer survey found that 9 out of …
Hulu Expands Reach, Will Launch Service In Japan In Late 2011
Hulu isn’t going to be left behind in the race for global streaming video domination. Like Netflix, the company recently announced they would be launching a new original series starring Morgan Spurlock. And now they’re adding millions of potential new customers with their just-announced plans to launch their streaming service in Japan in late 2011. …
When To Use A Jib, & How To Make Your Own – Film Riot Video Production Tutorials
In filmmaking, one of the most useful pieces of equipment you can have in your arsenal is a jib. A jib operates a bit like a see-saw, using counterweights to balance the camera, and it allows for unique camera movements and camera angles that you couldn’t otherwise achieve. Over the course of its run, Film …
The Social Video Blueprint, Part 5: Social Video Case Studies & Examples
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we’ve looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. Now that we’ve set forth a definition of what social …
