Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will focus on six metrics you can use to measure the impact of social media on public relations (PR). Why social media and PR? As news outlets continue to boost their …
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for: ‘Online Marketing’
New Blockbuster Movie Pass Features DVDs in Starring Role
Irony was on full display at the Dish Network press conference announcing the new Blockbuster Movie Pass, as the very first benefit CEO Joe Clayton pointed to was access to 100K+ DVDs by mail (with no extra charge for Blu-ray). That’s right – despite Netflix’s willingness to practically blow up the company in its belief …
Investors Stay Bullish On Video As Vidyo and Visible Measures Raise New Rounds
Investors continue to be bullish on video-related companies, with news this morning of two more significant financings: Vidyo, an HD video telepresence provider has raised a $22.5 million Series D round (for a total of $97 million since inception), and Visible Measures, a social video advertising and analytics provider, has raised a $13 million Series …
Netflix Now Conceding Price Hike Is Also Hurting Q3 New Subscriber Acquisitions
Just when you thought things couldn’t get worse for Netflix, here’s a tidbit of information that could have significant consequences for the company: in a Q&A session at the Goldman Sachs Communacopia conference on Wednesday (replay here), CFO David Wells conceded that while cancellations due to the price increase announced in July accounted for most …
NATPE Brand Innovation Summit is Tomorrow
A limited number of tickets are still available for NATPE’s Brand Innovation Summit in NYC tomorrow, Sept. 22nd. NATPE has a great lineup of speakers spanning brands, publishers, agencies and content creators. There will be sessions on branded entertainment, social media’s role in the marketing mix, how to measure advertising success in this noisy landscape …
MyDamnChannel Shows That Persistence Pays When Pursuing Brand Dollars
MyDamnChannel’s CEO Rob Barnett was the featured speaker at last night’s Multi-Screen Mix-Up in NYC and his short presentation and Q&A with Tubefilter’s Josh Cohen underscored how persistence pays when it comes to pursuing brand dollars. Rob was pretty candid is explaining that in the beginning it was nearly impossible for MyDamnChannel to attract brand …
New Social TV Network "Vidblogger Nation" Rolls Out On VOD
Independent video producer SimplyNew Studios has unveiled “Vidblogger Nation,” featuring 3-5 minute episodes from video bloggers in 10 local markets around the U.S. Each of the video bloggers is creating 12 episodes for the first season of Vidblogger Nation which will be carried by Comcast On Demand Local. The idea is for the video blogger …
