The FCC released an executive summary of its “National Broadband Plan” yesterday (more details are expected today), which it has been developing for most of the last year at the direction of Congress. Regardless of your political beliefs, when the government decides to weigh in on key telecommunications issues, it’s important to understand its positions …
Category Archive
for: ‘Video marketing’
YouTube’s New Overlay Display Ad Builder is Big News For Small Businesses
YouTube is opening up display overlay ads to more customers, giving them the ability to create their own in-video overlay and companion display ads for YouTube videos via the AdWords system. For quite some time now, advertisers big and small have been able to allow their ads to run on the Google Content Network, which …
My Theora on H(TML5).264 Support
Microsoft showed off what some are calling the killer app (a lame term really), Internet Explorer 9. It’s got HTML 5 support (to what extent remains to be seen) and MP3, MP4 and H.264 support built in. That could be enough to push the industry towards using H.264 instead of an actual free codec. What’s …
Kaltura Helps to Spread the Word About HTML5
Hot hot hot on the heels of the IE9 HTML 5/H.264 news is an announcement from Kaltura that they’re teaming up with some others to start some new open video initiatives, specifically in regards to HTML 5 A partnership with Wikimedia Foundation and Open Video Alliance sees two initiatives to further promote an HTML 5 …
CBS Expects Record Viewers & Revenue For March Madness Online
Pay attention to March Madness this year. In a decade, you’ll be telling people about how you were alive to witness the passing of the torch from television to the Internet. We may not hit the tipping point this year… or even next year… but it’s fast approaching, and it’s inevitable. More and more viewers …
YouTube’s New Musicians Wanted Opens Partner Program To Unsigned Artists
YouTube has announced a new program at the South By Southwest festival in Austin, TX, designed for aspiring musicians. Called “Musicians Wanted,” the program is intended to lure more up-and-coming bands and musicians to YouTube for their video distribution needs by offering some of the same monetization options and other features extended to YouTube’s partners. Up …
Game On! TubeMogul Launches PlayTime Video Ad Network
Today, Tubemogul announced something huge… they are parlaying their expertise in online video distribution and measurement into the creation of a brand new video advertising network. Their new video ad network dubbed, PlayTime (because their motto is ‘More Play Time’), is touted as the industry’s “First 100% Transparent Video Ad Network.” That tagline should come as no surprise …
Who’s Getting the New Media Buzz? 3 Players to Check Out…
Want to know what new media players to keep an eye on? Daisy Whitney gives us the inside scoop on the companies that marketers and agencies are excited about starting with the marketing technology firm Bunchball, which is generating major buzz in the media and ad business for its “engagement” tools. You can learn all …
