Category Archive
for: ‘Video marketing’
5 Reasons Why Google TV Looks Like a Winner
Google pulled the curtain back on Google TV (“GTV” for short) yesterday and the debate over whether it will be a game-changer or another in a long line of underwhelming web-TV approaches is already underway. I’m going to plant my stake firmly in the first category – I think GTV looks like a real winner …
How To Optimize YouTube Videos for Google News
How To Optimize YouTube Videos for Google News Mark R Robertson | May 26, 2010 | On Monday (I know – sorry Im late on this), the Google News team put up a blog post titled, “Making your video news more discoverable: best practices for news publishers.” with some tips and best practices on how …
Comcast Announces Tunerfish, A Social Discovery Engine For TV… They Hope
Comcast is set to release their own social networking site for TV viewers. The service, named Tunerfish, will be launched in beta sometime in the next couple weeks, and aims to let users share with their friends and families what they are watching on television and online. Comcast is calling it a “social discovery engine …
Adify Creates VAST Video Ad Network
Heh, that’s one of my better titles right there. Plus, it’s extremely accurate in both meanings. Adify has recently implemented a new VAST 2.0 network that spans the globe and expands their previous offerings. Adify is pretty big stuff in the online advertising realm. One might even call them a titan. They are, if you’re …
E-Commerce Retailers Find Value in Online Video
E-Commerce Retailers Find Value in Online Video Christophor Rick | May 25, 2010 | Our pals at eMarketer (well not sure we’re exactly pals) have done some new research pertaining to how retailers see the value of online video panning out. From all indications, it seems to be quite good. According to the report, Video E-Commerce: …
SEO Basics For Video And Beyond – Part I – Keyword Research
We spend a ton of time on this site talking about video SEO. And with good reason. Video is on a meteoric rise that shows no signs of stopping—heck, YouTube took 4.5 years to reach a billion views a day, and then doubled it in the next eight months to two billion. Video isn’t a …
Cord Cutting Begins, Internet Connected TV in Vogue?
A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week’s New Media Minute, I take a quick look into why consumers are going cable-free and what challenges this choice will …
