Category Archive
for: ‘Video marketing’

If you’re trying to get your web series off the ground, it would be nice to get the attention of a studio or a wealthy backer to get behind the show.  But how do you get that kind of attention?  What kind of stellar presentation are you going to have to prepare to convince people …

In my previous post I made a list of what I thought to be the top video innovations of both Steve Jobs and Apple. However right away one of our readers had reminded me of a few good ones I completely overlooked. So rather than rely on the limits of my own memory, I have …

The Web Video Marketing Council is conducting its second annual Video Email Marketing Survey to examine how marketing professionals are using online video, social media and, in particular, video email in their outbound marketing and communications efforts. We’d like your help and you’re invited to participate in the short online survey here. For your participation, you’ll …

Irony was on full display at the Dish Network press conference announcing the new Blockbuster Movie Pass, as the very first benefit CEO Joe Clayton pointed to was access to 100K+ DVDs by mail (with no extra charge for Blu-ray). That’s right – despite Netflix’s willingness to practically blow up the company in its belief …

Investors continue to be bullish on video-related companies, with news this morning of two more significant financings: Vidyo, an HD video telepresence provider has raised a $22.5 million Series D round (for a total of $97 million since inception), and Visible Measures, a social video advertising and analytics provider, has raised a $13 million Series …

Just when you thought things couldn’t get worse for Netflix, here’s a tidbit of information that could have significant consequences for the company: in a Q&A session at the Goldman Sachs Communacopia conference on Wednesday (replay here), CFO David Wells conceded that while cancellations due to the price increase announced in July accounted for most …

A limited number of tickets are still available for NATPE’s Brand Innovation Summit in NYC tomorrow, Sept. 22nd. NATPE has a great lineup of speakers spanning brands, publishers, agencies and content creators. There will be sessions on branded entertainment, social media’s role in the marketing mix, how to measure advertising success in this noisy landscape …

MyDamnChannel’s CEO Rob Barnett was the featured speaker at last night’s Multi-Screen Mix-Up in NYC and his short presentation and Q&A with Tubefilter’s Josh Cohen underscored how persistence pays when it comes to pursuing brand dollars. Rob was pretty candid is explaining that in the beginning it was nearly impossible for MyDamnChannel to attract brand …

Independent video producer SimplyNew Studios has unveiled “Vidblogger Nation,” featuring 3-5 minute episodes from video bloggers in 10 local markets around the U.S. Each of the video bloggers is creating 12 episodes for the first season of Vidblogger Nation which will be carried by Comcast On Demand Local. The idea is for the video blogger …

Video ad technology provider EyeView is unveiling research this morning that demonstrates how personalized online video ads can improve viewers’ purchase intent, brand favorability and brand loyalty. The research underscores how online video advertising continues to differentiate itself from traditional TV advertising with real-time, dynamic creative that breaks through. EyeView CEO Oren Harnevo walked me …

If you’re in NYC Tuesday night Sept. 20th, please join me at the Multi-Screen Mix-Up NY at Copia, 307 East 53rd Street from 6:30pm-8:30pm. The mixer is being presented by Tubefilter and Four Screen Media, and is supported by AdoTube, Kantar Video, VideoNuze, PGA, OMMA Global and MWW Group. In addition to great industry networking, …