Category Archive
for: ‘Video marketing’

Is Apple Planning to Pair 99-Cent TV Show Rentals With Its $99 iTV?

Bloomberg is reporting that Apple is in “advanced talks” with CBS, Disney and Fox about making available TV programs for 99-cent rental. The programs would be offered within 24 hours of when they aired and once rented, the viewing window would be just 48 hours. It’s not clear whether the iTunes rental model would be …

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Clicker’s iPhone App Goes Live

Clicker, the online video guide and social check-in service, had its free iPhone app go live today, which it had previously announced last month as part of its Clicker Social launch. The app allows iPhone users to search iPhone-compatible videos, take advantage of the Clicker Social features (comment, rate, share, check-in, follow friends, etc.), create …

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Webinar Today: Independent Online Video and Syndication

Please join The Diffusion Group and VideoNuze today at 11am PT/2pm ET when we will present the fourth complimentary webinar in our 2010 “Demystifying” series, with this session’s focus on demystifying independent online video and syndication models. The series is exclusively sponsored by ActiveVideo Networks. TDG’s Colin Dixon and I will be hosting and moderating …

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Pondering the (Potential) Impact of Apple’s New iTV Device

Once again it’s the silly season, when rumors and pronouncements about still-shrouded-in-secrecy Apple products start flying around the Internet, often forecasting a future radically changed by another wave of Steve Jobs’ magic wand. The latest Apple product in the speculative crosshairs has been dubbed “iTV,” and was originally described back in May by Engadget as …

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Pay-TV Industry Loses Subscribers in Q2 ’10 For First Time Ever; Cable Bears Brunt

Research firm SNL Kagan is reporting today that the U.S. pay-TV industry (cable/satellite/telco) lost 216,000 multichannel TV subscribers in Q2 ’10, the first time the industry as a whole has lost subscribers. Cable operators bore the brunt of the losses, dropping 711,000 subscribers, with Kagan saying 6 of the 8 operators reporting suffered record quarterly …

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