Category Archive
for: ‘Video marketing’

Music Choice, which delivers dozens of channels of streaming music  to over 50 million homes in the U.S. via digital set-top boxes, is raising the bar on TV Everywhere by offering its whole array of services via the cloud to connected and mobile devices. In an initiative  announced last week, Music Choice is partnering with …

Continuing the trend of brands creating their own online video content, video ad technology provider AdoTube has launched A2O Productions and has also released a new branded campaign for the Malibu Rum Station Invasion Tour. AdoTube has had an in-house creative services department, but A2O represents a deeper commitment to helping brands create their own …

If you believe the rumor mill, Microsoft will announce as early as today that Xbox 360 will be able to deliver pay-TV services from Comcast and Verizon, as well as additional content from HBO, Sony, Amazon and others, as the gaming console continues its transformation into a full-fledged entertainment hub. Focusing specifically on the Comcast …

Video ad technology provider YuMe is enhancing its traditional pre-roll ad with social media and other interactive elements. The new pre-roll unit will include hooks to Facebook, Twitter, YouTube as well as special offers and store/dealer locator integration. YuMe SVP of Marketing Ed Haslam and Product Marketing Director Alp Pekkocak told me yesterday that the …

The Associated Press and Streamworks are collaborating to migrate APTN Direct (Associated Press Live Television), a live video news service to online delivery. Until now APTN Direct has only been available via satellite, limiting subscribers to large broadcasters with satellite infrastructure. With the move, APTN Direct is poised to deliver live video news to any …

Tremor Video is announcing later this morning that its Video Hub in-stream video ad analytics platform is now available for brands and agencies to license for use with any 3rd party ad server, ad network or publisher. Tremor unveiled Video Hub in May and since then over 200 brands and agencies have used it with …

Please save the date for the next VideoSchmooze: Online Video Leadership Forum, on Wednesday, November 30th, at the Harvard Club of NYC. This will be the 8th VideoSchmooze that VideoNuze has hosted and it promises to be the best yet, packed with lots of learning and networking with industry leaders in an expanded morning format …

While the drama surrounding industry events like Netflix’s price increase or Hulu’s potential acquisition grab the big headlines related to online video’s disruptive impact, a less visible, but still very meaningful benefit of online video is the ability for any organization to explain complex ideas by producing their own videos for target audiences. One great …

Netflix and AMC must get along pretty well. They keep making content licensing deals that are helping both brands. And we’re not talking about the lesser-known AMC shows like The Killing, or the now-canceled Rubicon. We’re talking about the cream of the crop. In just the last several months, Netflix has added Mad Men and …

In memory of Apple’s founder, the late Steve Jobs, who passed away this week, I’ve put together what I think will be a complete list of notable video-related technology creations from Jobs and Apple. See what made the Top 10 list, along with the no-so-great ones. Because it would be really difficult and biased for …

As The Guild winds down its fifth season, Felicia Day fans may be settling in for a long winter, feeling like they have to wait another year before the Internet’s sexiest nerd will return for more Guild action, knowing they will have to re-watch Dr. Horrible’s Sing-A-Long Blog, Do You Wanna Date My Avatar?, all …

Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It’s like, my visions of the future have come to pass! Tap your toes for Tapjoy, they seem to be on the verge of something as epic as that peanut butter and chocolate collision. I spoke with Linda Tong, VP of Product …