Category Archive
for: ‘Video marketing’

Can you be commercially successful over time by regularly producing videos that suck, either intentionally or otherwise? Well, Fred and Sharon Spencer of “Who Needs a Movie?” fame proved that it can at least get you to be YouTube, B-List caliber celebrities. Learn about their rather interesting story, decide if their videos suck or shine …

With the holidays upon us, it’s time to say goodbye to 2010 and to think about the year ahead. As I described in my “Online/Mobile Video’s Top 10 of 2010″ post yesterday, it was a whirlwind year for the industry, with exciting progress on all fronts. 2011 is shaping up to be equally exciting as …

2010 was another spectacular year of growth and innovation in online and mobile video, so it’s no easy feat to choose the 10 most significant things that happened during the year. However, I’ve taken my best shot below, and offered explanations. No doubt I’ve forgotten a few things, but I think it’s a pretty solid …

If you’re looking for evidence that the pay-TV industry is imperiled by the rise of over-the-top services that are going to cause subscribers to cut the cord, a good early indicator of such behavior would be whether “cord-shaving,” i.e. the reduction of services like premium channels, additional outlets and DVR services, is happening already. But …