Category Archive
for: ‘Video marketing’

Rovi Media Cloud Aims to Turbocharge Connected Devices

Rovi is announcing its “Rovi Media Cloud” for consumer electronics companies and service providers to fully capitalize on the proliferation of connected devices. The rollout, following Rovi’s recent move to acquire Sonic Solutions, underscores Rovi’s march to become the premier provider of “under the hood” services that will transform connected devices from clever gadgets into …

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The Week’s Best Viral Videos & Video Marketing Lessons – 01/14/2011

This is getting ridiculous.  There are simply too many great videos–funny ones, shocking ones, videos that amaze–to squeeze into this once-a-week column.  I’m going to have to start doing a “Best Viral Videos of the Midweek” article or something.  This week I have so much great video content I want to share… I could easily …

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Intel Quick Sync Video Means Super Fast Video Encoding

Mark and I were out at CES in Las Vegas. Then I traveled for something like 30 hours back to Prague and promptly fell into a three day deathlike state of illness. Now I’m only slightly dead and able to think clearly. So forgive the lateness on this. While at CES Intel gave us several …

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Hear This: Sound Advice For Better Quality Video Interviews

Unless you have your own Hollywood style crew with technicians for every specialty- camera, lighting, sound, script, makeup, grip etc…, you’re more likely to be doing everything yourself on a shoestring budget. Have you ever gotten a great looking interview that shocked you with how mediocre or bad the sound was? It might surprise you to …

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Google Chrome To Drop H264 – How Will This Affect You?

Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google’s announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open source formats like its own WebM or Theora. Like shot …

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PBS iPhone App Lets You Watch Full Episodes On The Go

The world of mobile video viewing just got a whole lot better, at least for iPhone owners, as PBS has released an iPhone app that streams full episodes of popular shows like Nova, Antiques Roadshow, Nature, & Frontline.  If you’re a fan of the mission and programming of PBS, as I am, this is music …

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YouTube Now Serving 200 Million Mobile Video Views Per Day

YouTube has announced some changes to their Android app for mobile devices, making music video content available and also enabling pre-roll ads for partner videos.  But the most astounding thing in their entire article is this statistic:  YouTube is now serving over 200 million video views per day to mobile devices.  Consider this:  in 2010, …

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Should You Hire A Developer To Build Your Own Facebook Video App?

People often ask whether they should hire a professional to develop Facebook page applications for video. One might say that anybody can create a Fan Page, which is somewhat true. You even read in my last article how that could be accomplished, but it’s certainly not always easy for anyone. Learn why and how to hire a …

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Tutorial: How To Add Video To Your Facebook Welcome Page

Facebook account holders know that the simplest way to feature videos on their Facebook Fan Page or Business Page is to go to the “Video” tab and either upload or record a video. But what if you’re looking for additional features for showcasing your video content on Facebook? Do you want to create a custom …

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Awesome Viral Video Bashes NASA’s Social Media Efforts

A new video called “NASA – The Frontier Is Everywhere” is making the viral rounds, and it’s absolutely fantastic.  Combining imagery of space, nature, and humanity, the piece makes use of  a famous bit of narration by Carl Sagan reading from his book, Pale Blue Dot: A Vision of the Human Future in Space.  It is …

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