Category Archive
for: ‘Video marketing’
Miniweb’s Woomi Now Live on Samsung Devices in U.K., Coming Soon to U.S.
An item from late last week missed my radar: Woomi, the cloud-based content services platform for connected devices from Miniweb, officially went live on Samsung connected TVs and devices in the U.K. I wrote about Woomi last October and was impressed with how its approach skirted the “browser vs. no browser” choice most connected devices …
Not a Sports Fan? Then You’re Getting Sacked For At Least $2 Billion Per Year
Last night 100 million plus people tuned into the Super Bowl, once again highlighting the game’s singular popularity. But aside from this huge once per year spike in sports enthusiasm, a simple fact remains: if you subscribe to pay-TV services and are not a sports fan (or are just a casual one), you are paying …
Quite a Week for M&A In Online/Mobile Video
It’s been quite a week for M&A in online and mobile video. On Monday, KIT Digital announced it was acquiring Kewego, KickApps and Kyte. Then today Cisco bought Inlet Technologies to flesh out their Videoscape platform and Tremor Media reportedly acquired mobile ad manager Transpera. That’s a lot of activity for just one week, and …
Hey Jason Kilar: You Should Go Back to Amazon and Compete Against Netflix
Not that Hulu’s CEO Jason Kilar has asked for or needs my career advice, but in light of his controversial “speaking truth to power” blog post on the future of TV, which has wags all over the industry saying his tenure at Hulu is all but over, I’ll offer it up anyway: he should go …
What’s Up With Verizon Wireless Throttling Its Heaviest Users?
Verizon’s well-orchestrated buzz-building campaign for its iPhone launch yesterday hit a speed bump as stories began to circulate that even though it was promoting an unlimited data plan as a differentiator, it would actually throttle its heaviest users. Verizon’s official policy is that “if you use an extraordinary amount of data and fall within the …
Mixing It Up With Mark Cuban At MIT
Last night’s panel at MIT with Mark Cuban, boxee CEO/founder Avner Ronen and Akamai CEO Paul Sagan and yours truly, moderated by Prism’s Woody Benson, was a freewheeling affair, with lots of controversy and plenty of humor. The topic was “IPTV: The Scrum for the Last Six Feet” and I think we covered all the …
Merrill Lynch Hits the Mark With In-Banner Video Financial Webcast
On the NYTimes.com home page yesterday I was intrigued by a rich media ad (see below) in the right column that expanded to play a video of a roundtable discussion moderated by Merrill executive Sallie Krawcheck. The ad epitomizes how online video lets brands go beyond the traditional 30-second TV spot to deeply engage their …
Comcast’s iPad Streaming is a Milestone for Pay-TV
This week Comcast began streaming certain shows to their Xfinity TV iPad app. I’ve watched a few shows already and played around a bit. My reaction is mostly positive; the app is fast (though there’s a slight blank screen delay before playback begins) and browsing is straightforward. The biggest issue, as others have noted this …
Super Bowl Advertisers Finally Tapping Into Power of Social Media and Online Video
A great article in today’s NY Times shows how numerous Super Bowl advertisers have been building excitement for their ads through social media, and in some cases by already releasing the ads in their entirety. It’s the right approach, though a little late in coming. Deep in the pre-VideoNuze archives is “The $10 Million Super …
