Category Archive
for: ‘Video marketing’

This week brought updated data from Nielsen on the race for smartphone supremacy. According to Nielsen, for the period November, 2010 – January, 2011, Android had a 29% share, RIM Blackberry 27% and Apple iOS 27%. This is before the iPhone went on sale from Verizon however, so things are bound to change. Still, the …

I’m pleased to present the 90th edition of the VideoNuze Report podcast, for March 4, 2011. In this week’s podcast, Daisy Whitney and I first discuss Tremor Media’s new video ad buying platform, which I wrote about on Tuesday. Then we transition to a quick chat about Comcast CEO Brian Roberts’ comment this week in …

The new iPad 2 – faster, thinner and lighter than the original, and with an ingenious new “Smart Cover,” is yet another impressive technical  achievement from the design wizards at Apple. But as with all consumer electronics products, those attributes will only go so far in compelling consumers to crack open their wallets and buy. …

Rovi is unveiling TotalGuide xD this morning, a white label solution for cable operators to deliver interactive program guides to mobile devices. I got a demo of the new service last week from Sharon Metz, Rovi’s VP of Vertical Markets and Chris Lee, TotalGuide xD’s product manager. With TotalGuide xD, Rovi recognizes that cable operators …

Clearleap, a web-based TV technology platform, is integrating with set-top box maker Pace to enable pay-TV operators to manage and deliver VOD through broadband, alongside traditionally delivered linear channels. By shifting VOD to a web-based model, pay-TV operators are able to lower the cost and complexity of on-demand, while opening up far more content choices …

Tremor Media is launching a video ad buying platform, in a bid to streamline how Fortune 1000 brands can capitalize on the explosion of online video. The move is Tremor’s latest expansion, following the recent acquisitions of ScanScout and mobile video ad network Transpera. To manage the video ad buying platform, Tremor has hired Anthony …

It’s Friday again. I’ve still got a full whiteboard of work to do on the weekend and a terribly messy desk (I am letting entropy have its way there). So I thought I would inject some humor into the title to lighten the mood round here. Actually, the mood round here is fairly light already, …

I wrote yesterday about the discovery problem with online video.  There’s so much video being uploaded at such a rapid pace that it’s literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the inclination to go searching through all the raw video uploaded …

Google made waves last week with a pretty major update to their algorithm. Perhaps you read about it? At least 12% of all search queries had their results affected by this update. The goal? To remove some of the so-called “content farms” from the top of the rankings. In the process, though, it appears that …

We’re missing out on a ton of great videos, and something has to be done about it. I’ve been thinking a lot about video curation lately. It’s Nalts’ fault, really—he’s the one that got me started off down that line of thinking with his awesome post regarding 2011 Video Predictions. There are so many crap …

I will be presenting at the Search Marketing Expo – SMX West Conference, being held at the San Jose Convention Center from March 8-10. I will be on the panel, “New Tools & Techniques For YouTube Success,” Wednesday March 9th from 3:30 pm – 4:45 pm, and presenting on the most important legal issues and …

After you spent the time and money on producing quality video for your Website, you need to also consider what’s the best way to have that video have the best presentation and user experience possible? In this post I outline those companies and business models which I think have an especially large stake in taking …