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In this video I interview Scott Monty, the head of social media at Ford Motor Company. Scott shares stories of how social media helps Ford launch and sell cars. You’ll hear how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how …

You keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic. Here are some important points to consider when thinking about social CRM. Social CRM is first a strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions, with …

Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community. However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free. Here are 21 ways non-profits can leverage social media: #1: Use …

“Marketers no longer have control.” Have you heard this before? Maybe you’ve lived it firsthand? Social media has enabled people to rapidly swarm—creating monsoons that can cause serious damage to your business OR create serious opportunities if you’re ready. The upside to real time goes way beyond crisis management. Real-time firestorms can create once-in-a-lifetime opportunities …

Have you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies. In this article, I take a look at two studies. The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping …

In this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the ”Engage or Die” slogan he now uses on his website. You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities …