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All businesses are being forced to go social. Are you facing internal conflict behind the firewall? This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers. Nor will I say that it’s time for your business to “join the conversation” …

For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger. The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear. #1: I …

Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations …

Are you struggling to keep up with what’s happening in social media? We’re happy to introduce a new weekly column where we review the hot social media news items of the week. To help you keep up-to-date with social media news, here are some of the links that caught our attention this week. Click through …

Are you wondering how to leverage your presence on LinkedIn to build social influence? Regularly updating your status, joining and participating in groups and answering questions is just the start. There are also a number of ways to build deeper relationships with your connections on LinkedIn. I’m going to ask you to shift your thinking and consider …

Geolocation is one of the hottest trends in social networking today. Users enjoy connecting with friends at nearby locations. Businesses are beginning to take note of the opportunity to tie their brick-and-mortar locations to their online marketing. In addition to the main local social networking applications—Foursquare and Gowalla—Google, Facebook and Twitter have added geolocation features …

Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari reviews the new Twitter user interface. Mari shows you how the new design impacts the way you use Twitter and how you can use popular Twitter clients and apps in conjunction with it to improve your Twitter networking. And at …

Setting aside the budget to go to a conference like BlogWorld and New Media Expo can be a big decision for a solo brand, a small business or a department head. It’s important to get a sense of where your money’s going, and more importantly, where the return on investment is. I was tasked to …