I’m pleased to present the 90th edition of the VideoNuze Report podcast, for March 4, 2011. In this week’s podcast, Daisy Whitney and I first discuss Tremor Media’s new video ad buying platform, which I wrote about on Tuesday. Then we transition to a quick chat about Comcast CEO Brian Roberts’ comment this week in …
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Video Will Be Critical to Driving iPad 2′s Sales
The new iPad 2 – faster, thinner and lighter than the original, and with an ingenious new “Smart Cover,” is yet another impressive technical achievement from the design wizards at Apple. But as with all consumer electronics products, those attributes will only go so far in compelling consumers to crack open their wallets and buy. …
Rovi Unveils TotalGuide xD Guide for Mobile Devices
Rovi is unveiling TotalGuide xD this morning, a white label solution for cable operators to deliver interactive program guides to mobile devices. I got a demo of the new service last week from Sharon Metz, Rovi’s VP of Vertical Markets and Chris Lee, TotalGuide xD’s product manager. With TotalGuide xD, Rovi recognizes that cable operators …
I Disagree with Fred; Marketing is for Companies that Have Great Products
Posted by randfish One of the people I admire and respect most in the technology, startup world is Union Square Ventures’ Fred Wilson. A little more than a year ago, I had the opportunity to sit down and chat with Fred in his New York offices, just as SEOmoz was ending a failed fund raising attempt. …
Clearleap Integrates With Pace for Broadband VOD Delivery
Clearleap, a web-based TV technology platform, is integrating with set-top box maker Pace to enable pay-TV operators to manage and deliver VOD through broadband, alongside traditionally delivered linear channels. By shifting VOD to a web-based model, pay-TV operators are able to lower the cost and complexity of on-demand, while opening up far more content choices …
Outreach for Linkbuilding – Whiteboard Friday
Posted by Aaron Wheeler Linkbuilding: can’t do it alone, can’t not do it! While some people may prefer to avoid interaction with people they don’t see every day, others flourish when communicating with strangers. The field of SEO is flush with both of these personality types, though to an outsider it could seem like SEO …
Exclusive: Tremor Media Launching Video Ad Buying Platform, Hires Risicato to Run It
Tremor Media is launching a video ad buying platform, in a bid to streamline how Fortune 1000 brands can capitalize on the explosion of online video. The move is Tremor’s latest expansion, following the recent acquisitions of ScanScout and mobile video ad network Transpera. To manage the video ad buying platform, Tremor has hired Anthony …
Google Android TV API – You Shall Be Assimilated, Soon
It’s Friday again. I’ve still got a full whiteboard of work to do on the weekend and a terribly messy desk (I am letting entropy have its way there). So I thought I would inject some humor into the title to lighten the mood round here. Actually, the mood round here is fairly light already, …
The Week’s Best Viral Videos & Viral Video Marketing Lessons
I wrote yesterday about the discovery problem with online video. There’s so much video being uploaded at such a rapid pace that it’s literally impossible for every video to have an even chance to be found. The average viewer has neither the time nor the inclination to go searching through all the raw video uploaded …
Affected By Google’s Recent Algorithm Change? Tell Them!
Google made waves last week with a pretty major update to their algorithm. Perhaps you read about it? At least 12% of all search queries had their results affected by this update. The goal? To remove some of the so-called “content farms” from the top of the rankings. In the process, though, it appears that …
The YouTube Black Hole: Where Good Videos Go To Die
We’re missing out on a ton of great videos, and something has to be done about it. I’ve been thinking a lot about video curation lately. It’s Nalts’ fault, really—he’s the one that got me started off down that line of thinking with his awesome post regarding 2011 Video Predictions. There are so many crap …
YouTube Search Marketing and Legal Tips Galore at SMX West
I will be presenting at the Search Marketing Expo – SMX West Conference, being held at the San Jose Convention Center from March 8-10. I will be on the panel, “New Tools & Techniques For YouTube Success,” Wednesday March 9th from 3:30 pm – 4:45 pm, and presenting on the most important legal issues and …
