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VideoNuze Report Podcast #92 – Mar. 18, 2011

Posted Mar 20 2011 by in Video marketing with Comments Off

I’m pleased to present the 92nd edition of the VideoNuze Report podcast, for March 18, 2011. In this week’s podcast, Daisy Whitney and I discuss Netflix’s rumored $100 million deal for first-run rights to “House of Cards,” a new TV series directed by David Fincher and starring Kevin Spacey. As I wrote earlier this week, …

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Scaling White Hat Link Building – Scaling Content

Posted Mar 20 2011 by in SEO with Comments Off

Posted by willcritchlow Over the next two weeks, I’m speaking at our Advanced Link Building conference in London (18th March) and New Orleans (25th March). We are down to the last few tickets for London but there is definitely still time to book tickets for New Orleans to see this amazing line up of speakers give it …

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Audio Interview With Netflix’s Chief Content Officer Ted Sarandos

Posted Mar 20 2011 by in Video marketing with Comments Off

I’m pleased to provide an audio recording of an on-stage one-on-one interview I did with Netflix’s chief content officer Ted Sarandos, at the NATPE Market conference on January 25th. I’ve been meaning to post this for a while, but experienced a few technical issues in getting it done. The interview is particularly timely given news …

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Preventing Link-Based Penalties – Whiteboard Friday

Posted Mar 20 2011 by in SEO with Comments Off

Posted by Aaron Wheeler  At the end of February, Google announced that it was updating its search algorithm to serve higher-quality results to searchers. The update has since been dubbed the "Farmer Update" due to the algorithm’s new bias against what Google considers "sites which are low-value add for users, copy content from other websites …

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Will Cable TV Networks Kill Their Golden Goose?

Posted Mar 20 2011 by in Video marketing with Comments Off

I’ve been dismayed, though not entirely surprised, by reactions from cable TV networks over the launch of Time Warner Cable’s new iPad app earlier this week. A pair of articles, in Adweek and the WSJ summarize various networks’ protestations about the new iPad app, namely that it is an unauthorized use of their content by …

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Advanced Advertising Media Project Looks to Kickstart VOD Revenues

Posted Mar 20 2011 by in Video marketing with Comments Off

A new research initiative aimed at measuring the impact of advertising in free VOD streams and hastening its deployment is being unveiled today. The Advanced Advertising Media Project (“AAMP”) is being spearheaded by the 4A’s and BlackArrow, an advertising technology provider, with participation from A&E, CBS, Comcast, Digitas, Discovery, Horizon Media, NDS, Rainbow Media and …

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News For Local Businesses: This Week In Social Media

Posted Mar 20 2011 by in Social Media with Comments Off

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Deals Go Local: Businesses can now offer discounts to their local markets through Facebook Deals. And Facebook will …

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Most Marketers Clueless About Social Media Conversations

Posted Mar 20 2011 by in Social Media with Comments Off

Alterian’s 8th annual survey of marketers examined the changes affecting marketing professionals today. The results below show a developing shift—one that’s moving away from the typical broadcasting we’ve seen in social media’s early days and moving more toward higher engagement. According to the survey, marketers admit to struggling with customer engagement on multiple channels. This …

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Which is Better for Social Media Monitoring: TweetDeck or SproutSocial?

Posted Mar 20 2011 by in Social Media with Comments Off

If you’re running social media efforts for your business, there’s a pretty good chance you’ve at least tried a free monitoring tool like TweetDeck. But new social media management tools are popping up like weeds and a couple of them might end up being roses. One new such tool is SproutSocial.com. Here are the 7 …

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10 Reasons Why You Should Upgrade Your LinkedIn Account

Posted Mar 20 2011 by in Social Media with Comments Off

Do you have a free LinkedIn account? Have you considered upgrading to a paid account? Wondering if it’s worth it? There are several options to choose from. Which one would be right for you? In this article, we cover what you actually get for your money and how you might use some of the enhanced …

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8 Hot Social Media Tips From Eight Industry Experts

Posted Mar 20 2011 by in Social Media with Comments Off

Are you looking for some creative ideas to enhance your social media activities? If so, look no further. To help you lay down tracks for social media success, here’s a solid list of strategies from eight top social media experts. Take a look, ask yourself what tips you can use and start reaping the rewards …

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Transforming the Book Industry: How Seth Godin is Poking the Box

Posted Mar 20 2011 by in Social Media with Comments Off

I recently interviewed Seth Godin, author of the new book Poke the Box. Seth has written more than a dozen other books, many of them focused on marketing. Some of his notable books include Permission Marketing, Linchpin and Tribes. During this interview, you’ll learn about his latest book, his views on the state of the …

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