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I am a proponent of choice. Give me a choice of something or another and I’m a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run to the kitchen or toilet. Well that’s exactly what Visible …

Now that mobile phones, cheap video cameras and Webcams have hit the mainstream, many of the product review videos of today feel like over-long lectures on the intricacies of tax code. These videos lack focus, ramble on for too long, and have less visual flair than a taped city council meeting. Thankfully, as a product …

I’ve complained plenty of times about how tough it can be to find a video on YouTube using the “search” or “browse” function. The filters have always been too basic and too restrictive for my tastes. But now I may have to shut my mouth about it, because YouTube has just completely overhauled the filtering …

Are you familiar with Stroome? I was introduced to the service this week, and I think they might be onto something. Stroome is a collaborative video editing service, where users can share clips or partial videos with friends and other members in order to get their help, and videos can be collectively edited by the …

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach completion almost 64% of the time. They reach the halfway …

Our friends over at Break Media, have teamed up with Scripped.com, on a brand new online video contest. Well, sort of. Since all good video starts with a good script, that is actually what they’re seeking in the “Break’s Big Break” contest that will give one up-and-coming screenwriter the opportunity to have his or her …

The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers. Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are …

Innovid earlier this week announced their new interactive pre-roll video ads called, iRoll. That name makes me want to roll my i’s. But hey, I suppose it’s more an i for interactive than hitching on the trend of calling everything iSomething, at least I hope it is. The new iRoll gives advertisers a new set …

How does an edgy Midwestern pastor manage to get explosive success with a religious book? Since “Love Wins” was released on March 15th it has already skyrocketed to #6 in Amazon’s best sellers, with much buzz about it before the book was even released. A lot of that can be attributed to Bell doing what …

Most likely you’ve noticed the black and white puzzle-looking square images popping up all over the place, known as “QR codes.” I’ve been curious about them but I’ve never had a call to action. That changed recently when I was reading an article about Larry Baer, president of the San Francisco Giants, winner of last …

Last chance to grab a free exhibits pass for the NAB Show in Las Vegas, April 11-13. There will be a lot of high-value learning and networking around online and mobile video. I’ll be involved in activities on both Monday and Tuesday. On Monday morning I’ll be moderating a Super Session at 10:30am, “Connected TV: …