Posted by Aaron Wheeler Time management is one of the toughest parts of any job, but in web marketing, it’s impossible to do your job if you can’t manage your projects. Since web marketers are wearers of many hats, it’s helpful to collaborate, regroup, and organize often enough to keep on top of things. In …
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New SEOmoz Pricing Plans + More Keywords for Everyone!
Posted by adamf More than six months have passed since we last updated our plans and pricing with the launch of our web app last summer. In that time, we have gotten a ton of great feedback, brilliant suggestions, and more specifically, pleas for a better price point between $99 and $499 (with more campaigns). …
@ELEVATE: 75% of Cable TV Programming to be on TV Everywhere in 2 Years
At the ELEVATE conference earlier this week I moderated a panel with executives from 3 of the leading proponents of TV Everywhere, during which they estimated about 75% of cable TV programming could be available on connected and mobile devices within 2 years. That amount would be a huge increase from what’s currently available and …
Recapping All of the Product and Partnership News from ELEVATE
At the ELEVATE conference on Tuesday a number of our partners made product and partnership announcements which I mentioned were coming in a teaser last Friday. Each helps move the online video advertising market forward in different ways. A brief recap of each follows:[ReadMore]Conviva announces Video AdVantage – Conviva, whose product monitors and reports back …
ELEVATE – 700 Registrants, 55 Speakers, 24 sessions, 27 Sponsors and 1 Amazing Day
ELEVATE: Online Video Advertising Summit is a wrap and I’m pleased to report it was a huge success with over 700 registrants, 55 speakers, 24 sessions and 27 sponsors participating. We covered the online video advertising world from every conceivable angle, with plenty of time also spent on larger online video industry drivers. There were …
Panache Introduces Interactive Ads in HTTP Live Streaming (HLS)
Video ad technology provider Panache is introducing the ability to insert interactive ad overlays in HTTP live streaming (HLS) content delivered to iOS and Android connected devices. Panache is announcing the capability at ELEVATE: Online Video Advertising Summit. Panache CEO Steve Robinson, who briefed me last week on the capability, sees this as primarily supporting …
Last Call for ELEVATE Conference Tomorrow
Online pre-registration for the inaugural ELEVATE: Online Video Advertising Summit will close today at 6pm ET. Walk-in registration will be available on-site on June 7th, but payment will only be accepted by check or cash. ELEVATE will be held at New World Stages, 340 West 50th Street, New York, N.Y. Pre-registration has topped 600 industry …
Red Sox to Produce It Gets Better Online Video
Cracking open the Boston Globe yesterday (yes, I still read a physical newspaper on weekends!), I was pleased to read that our home town Red Sox will be the latest major league baseball team planning to create an online video in support of the “It Gets Better Project.” If you’re not familiar with It Gets …
Teaser: More Video Ad Innovation Coming Next Week
A little teaser for this Friday morning: next week is going to bring a number of announcements of new video advertising innovations, particularly for mobile devices. The announcements will be synched with ELEVATE: Online Video Advertising Summit, coming up next Tuesday, June 7th. This week I’ve been getting a preview of some of the news …
Clearleap Looks to Power More Cable iPad Apps
Large cable operators like Comcast, Time Warner Cable and Cablevision have launched popular iPad apps over the past 6 months, and now technology provider Clearleap is looking to help get other cable operators into the iPad app game (as well as apps for other connected devices). This morning Clearleap is announcing a set of APIs …
ELEVATE Conference Update: 400+ Registrants, 50+ Speakers, 20+ Sessions
We are less than a week from ELEVATE: Online Video Advertising Summit, next Tuesday, June 7th, in NYC, and momentum is building. There are now over 400 industry executives registered, and the program is 100% complete, with over 50 different speakers appearing on more than 20 individual sessions throughout the day. If you’re an online …
