Seems like just a handful of major companies dominated the past week in online video. There were numerous stories and opinions about the public launch of Google Plus. Netflix prompted headlines galore with a huge announcement, and questions continued to surround the possible sale and future of streaming site, Hulu. For all the major online …
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Roku Hulu Channel Updated to 2.0, New Features Added
Just another quick note about Roku to follow up my last post, because it appears there has been at least one other significant update–this time involving premium streaming video content provider, Hulu. I stumbled across the changelog for the Hulu Channel for Roku and saw that it had recently been updated to v2.0, which includes …
Roku Set to Upgrade Offerings With Games & Motion Control
Roku is really moving up in the world. They pulled in a cool $8M in funding and now are on the verge of delivering on their Roku 2 boxes. New features include a smaller size, 802.11n connectivity, Bluetooth 3.0 compatibility, a microSD and an HDMI jack. The 720p HD is priced at $59.99 while the …
How To Measure & Boost Online Video Ad Engagement
Engagement is the most sought-after metric by advertisers, especially in online video, but it’s hard to quantify on its own. That’s why experts at agencies and places like eMarketer suggest that brands look at where a viewer goes next after watching a video, that video ads be targeted by content and demos, and how much …
Volusion Partners With vzaar To Provide Ecommerce Video Solutions
vzaar, the video hosting platform continues to wrap up partnerships with some of the web’s leading creative agencies. Today the company announced a new relationship with Volusion, one of the leading providers of ecommerce and shopping cart software, to power ecommerce video solutions for all of Volusion’s online merchant clients. Volusion – Ecommerce Solutions Volusion offers an …
YouTube Web Series App Attacks! Gets Distribution Deal With Koldcast
If you’re an upstart YouTube web series, it’s tough to get noticed out there, especially since there are 48 hours of videos uploaded every minute. So the producers of a new show reviewing the latest apps, called App Attacks!, decided to pursue a less crowded arena to get their show noticed, on Koldcast.TV, who just …
