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Video ad technology provider EyeView is unveiling research this morning that demonstrates how personalized online video ads can improve viewers’ purchase intent, brand favorability and brand loyalty. The research underscores how online video advertising continues to differentiate itself from traditional TV advertising with real-time, dynamic creative that breaks through. EyeView CEO Oren Harnevo walked me …

Netflix’s bizarre decision to separate its DVD business from its streaming business will have significant ramifications for the video ecosystem. Below are some of the clear winners, potential winners and clear losers. [ReadMore]Clear WinnersAmazon – Amazon Prime, the e-commerce giant’s $79/year shipping service, is positioned to snare lots of disgruntled Netflix streaming subscribers or prospective …

If you’re in NYC Tuesday night Sept. 20th, please join me at the Multi-Screen Mix-Up NY at Copia, 307 East 53rd Street from 6:30pm-8:30pm. The mixer is being presented by Tubefilter and Four Screen Media, and is supported by AdoTube, Kantar Video, VideoNuze, PGA, OMMA Global and MWW Group. In addition to great industry networking, …

Facebook isn’t dead yet, despite what some might say. Sure, they randomly make widespread changes  to the interface that are hugely unpopular with the users (much like putting on a crappy song at a party), sure they are struggling to keep up with the ever-expanding juggernaut that is Google+ (which still lacks basic features like …

Live From Daryl’s House, an acclaimed music web series starring Daryl Hall of Hall & Oates and special guest musicians, is making its debut on television in 95 markets on September 24 in syndication.  The show, which shoots in Hall’s home in upstate New York, won a Webby Award last year for Variety Video.  The …

So here we are another month in the books (and this one a full week later than the normal video metrix numbers) and we see the release of the comScore August 2011 video metrix. No surprise that VEVO topped the YouTube partners, Google topped all sites, and Hulu was number one in ad impressions. Top YouTube …

Ken Burns has been PBS’ go-to documentary director since he unleashed the documentary mini-series Baseball way back in 1994.  Since then he’s made similar series on jazz, national parks, and World War II.  So Burns is a name in which people are familiar, but that doesn’t mean his documentaries can’t benefit from the premiere of …

The calendar is filled with a number of special events that get people excited: Halloween, Christmas, the Super Bowl, and those aren’t nearly the only ones.  When it comes to online video, releasing content that capitalizes on the buzz surrounding those events can also mean a boost in your viewership.  And you don’t have to …

Whether you’re a business or an individual, if you’re making online videos, the odds are good you want them to be as high-quality as possible, appealing to as many potential viewers as possible. And sometimes the best way to get a feel for the pulse of the online video viewing public is to inspect and …

After watching Losses, Film Riot host Ryan Connolly’s short action film shot on the RED Epic, you might wonder how he was able to do all the things he was able to do in such a short amount of time.  As he says in Episode 129 of the series, “We had three hours for each …

Well, in my last article about Google Plus, regarding their cute attempt to lure Facebook users disgruntled at the recent layout changes, I mentioned I was looking forward to hearing some of those early speculative numbers on growth. It turns out… I didn’t have to wait very long, because Ancestry.com founder Paul Allen is up …

As Hulu Plus continues to expand, rolling out to new Android devices this week, Netflix is still seeing shrinkage from the cold shoulder that customers are giving them–regardless of what kind of backhanded apology the Netflix CEO spammed out to everyone who has ever had an account. Frank N. Magid Associates did some polling of …