Overshadowed this week with the launch of HBO Go is that Synacor has been powering access to the subscriber-only portion of NBC’s Olympics video for 14 of its cable operator customers, reaching 9 million subscribers. As Synacor’s CEO Ron Frankel told me earlier this week, this is the most extensive TV Everywhere authenticated access instance to date, though it is really just a continuation of the kinds of services Synacor has been offering for years.

Synacor has flown somewhat below the radar as it has steadily built out its content offerings, with deals with 60 different providers now in place (e.g. MLB, NHL, MTV, etc.). Synacor offers a portal to its customers which provides its cable operator customers with single sign-on access via pre-integrated billing and user ID management. This is the same way that TV Everywhere is intended to work as it rolls out. Given its experience, Synacor looks like it will be a key player in making TV Everywhere happen in 2010.

What do you think? Post a comment now (no sign-in required).

Related posts:

1. Netflix Has Added 8 Times As Many Subscribers in 2010 As Top Pay-TV Operators, Combined
2. Pay-TV Industry Loses Subscribers in Q2 ’10 For First Time Ever; Cable Bears Brunt
3. Cable TV Operators Want to Keep You Happy, But Can They?
4. Clearleap Looks to Power More Cable iPad Apps